Where Semgrep's ads lose the buyer
Semgrep is running 7 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 0 ads need fixing. Each ad below is one of Semgrep’s real live creatives, read straight from the ad libraries.
Semgrep’s live ads, scored against their buyer
- Take manual review out of the race, scored 7/10 against Semgrep’s ideal buyer. Sharp pain question lands but creative carries all the weight with no proof or CTA to convert.
- Secure code the moment AI writes it, scored 8/10 against Semgrep’s ideal buyer. Product UI showing real SQL injection catch and auto-fix gives the ICP a concrete reason to click.
- Secure code the moment AI writes it, scored 8/10 against Semgrep’s ideal buyer. Hallucinated dependency caught and fixed in-IDE is a specific, credible scenario the ICP immediately recognizes.
- Secure code the moment AI writes it, scored 8/10 against Semgrep’s ideal buyer. Product UI showing real SQL injection catch and auto-fix gives the ICP a concrete reason to click.
- Secure AI-generated code before it ships, scored 6/10 against Semgrep’s ideal buyer. Headline and body are on-target but the abstract starfield creative adds nothing and wastes the scroll-stop moment.
- Secure AI-generated code before it ships, scored 6/10 against Semgrep’s ideal buyer. Headline and body are on-target but the abstract starfield creative adds nothing and wastes the scroll-stop moment.
- Secure code the moment AI writes it, scored 8/10 against Semgrep’s ideal buyer. Hallucinated dependency caught and fixed in-IDE is a specific, credible scenario the ICP immediately recognizes.
See Semgrep’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.