Where Sedai's ads lose the buyer

Sedai is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 1 ad needs fixing. Each ad below is one of Sedai’s real live creatives, read straight from the ad libraries.

Sedai’s live ads, scored against their buyer

• Kubecost Alternative, scored 8/10 against Sedai’s ideal buyer. Sharp rival-named hook and a clear action-vs-insight differentiator land well at high intent.
• Sedai, scored 5/10 against Sedai’s ideal buyer. Generic category claim with no proof, no specific outcome, and a typo undercut credibility.

See Sedai’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.