How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where SecurityScorecard's ads lose the buyer

SecurityScorecard is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 13 ads need fixing. Each ad below is one of SecurityScorecard’s real live creatives, read straight from the ad libraries.

SecurityScorecard’s live ads, scored against their buyer

Why IP Blocklists Keep Failing - Get the full report, scored 4/10 against SecurityScorecard’s ideal buyer. Threat-intel researcher hook, not a TPRM or GRC buyer pain.
SecurityScorecard modernizes TPRM with AI-driven supply chain, scored 6/10 against SecurityScorecard’s ideal buyer. TPRM and supply chain named but body retreats into generic mission-statement copy.
A Proxy-for-Hire Network - SecurityScorecard, scored 3/10 against SecurityScorecard’s ideal buyer. Threat-intel deep-dive aimed at analysts, not CROs or third-party risk managers.
STRIKE's Latest Findings - CanOworms Report from..., scored 5/10 against SecurityScorecard’s ideal buyer. Intriguing threat-intel hook but targets analysts, not TPRM or GRC buyers.
SecurityScorecard's STRIKE, scored 5/10 against SecurityScorecard’s ideal buyer. Compelling threat-intel proof point but no clear hook for CISO or TPRM buyer.
A Proxy-for-Hire Network, scored 5/10 against SecurityScorecard’s ideal buyer. Research teaser with a clever hook but no connection to vendor risk or GRC pain.
Bulletpr... Hosting, Exposed, scored 5/10 against SecurityScorecard’s ideal buyer. Specific proof point is strong but speaks to threat hunters, not TPRM or GRC leaders.
JARM + JA4X Detection, scored 4/10 against SecurityScorecard’s ideal buyer. Highly technical methodology copy alienates CRO and GRC buyers who need risk outcomes.
Bulletproof Hosting, Exposed, scored 6/10 against SecurityScorecard’s ideal buyer. Specific 633-server stat earns attention but offer and buyer role remain undefined.
Why IP Blocklists Keep Failing, scored 6/10 against SecurityScorecard’s ideal buyer. Provocative failure hook and free-methodology CTA work, but buyer role is still absent.
Detect Third-Party Vulnerabilities Fast, scored 8/10 against SecurityScorecard’s ideal buyer. Direct third-party ecosystem framing and action CTA land squarely on TPRM buyer pain.
Your security reviews, on autopilot, scored 5/10 against SecurityScorecard’s ideal buyer. Autopilot hook is catchy but Trust Center CTA skews toward vendor-side, not buyer-side risk management.
Seamlessly Share Your Security Policies and Documents with a Trust Page, scored 5/10 against SecurityScorecard’s ideal buyer. Hundreds-of-hours proof is solid but the offer targets vendors sharing docs, not buyers assessing third-party risk.
'Best External Security Posture Rating platform', scored 7/10 against SecurityScorecard’s ideal buyer. Named G2 review from an enterprise customer gives credible third-party proof for a high-intent security buyer.
Turn 10 hours into 30 minutes, scored 7/10 against SecurityScorecard’s ideal buyer. Concrete time-savings claim directly addresses manual workflow pain, though no vendor-risk or compliance context is given.
Cybersecurity Risk Rating - Uncover Cyber Vulnerabilities - Start Your Free Trial Today, scored 6/10 against SecurityScorecard’s ideal buyer. Vendor risk and free trial are on-ICP but copy is generic and misses compliance or supply-chain specificity.
'Best External Security Posture Rating platform', scored 7/10 against SecurityScorecard’s ideal buyer. Named G2 enterprise review anchors credibility well for a high-intent buyer evaluating security rating platforms.
網路安全風險評級 - 供應商風險評分平台, scored 7/10 against SecurityScorecard’s ideal buyer. The 13.8x breach-likelihood stat is a sharp, data-backed hook that speaks directly to third-party risk buyers.

See SecurityScorecard’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.