How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Secomea's ads lose the buyer

Secomea is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 7 ads need fixing. Each ad below is one of Secomea’s real live creatives, read straight from the ad libraries.

Secomea’s live ads, scored against their buyer

Secure OT access. Anywhere, anytime., scored 5/10 against Secomea’s ideal buyer. Right message, but no proof, no differentiator, and a surreal stock image kills credibility.
OT remote support. Anytime, anywhere., scored 5/10 against Secomea’s ideal buyer. Correct ICP pain but nearly identical to ad 0, with no proof or specificity to earn the click.
56% report partial vendor visibility, scored 7/10 against Secomea’s ideal buyer. Specific stat plus a named industry report gives OT leaders a concrete reason to click.
OT remote access: What belongs where?, scored 6/10 against Secomea’s ideal buyer. Relevant ICP topic but the hook is vague, no concrete outcome or proof to compel a click.
OT on Tour is coming to Nüremberg on October 28. Will we see you there?, scored 5/10 against Secomea’s ideal buyer. Brand event post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Choose the right OT remote access model, scored 7/10 against Secomea’s ideal buyer. Whitepaper offer with a clear decision-framing hook lands well for an evaluating OT buyer.
Control third-party OT access anywhere, scored 5/10 against Secomea’s ideal buyer. Copy is on-ICP but the work-from-home creative mismatches the industrial OT buyer context.
From connectivity to federated control: where OT remote access is heading, scored 7/10 against Secomea’s ideal buyer. Named presenter and on-demand CTA add credibility; governance angle resonates with OT security leads.
OT remote access: Confidence vs. control, scored 8/10 against Secomea’s ideal buyer. Industry report with a specific stat-rich preview is strong proof bait for OT and IT security leads.
OT/ICS secure remote access, scored 8/10 against Secomea’s ideal buyer. Exact query match on OT/ICS with Zero Trust and auditability hits the ICP pain precisely.
OT/ICS secure remote access, scored 7/10 against Secomea’s ideal buyer. Exact ICP match on terminology but no differentiator or CTA to drive the click.
Who Can Access Your Machines? - Book Your Secomea Demo, scored 8/10 against Secomea’s ideal buyer. Security-anxiety hook targets machine builders precisely, demo CTA and sitelinks add strong pull.
Visibility Won't Fix Downtime, scored 6/10 against Secomea’s ideal buyer. Provocative hook is intriguing but the leap to remote access control is abrupt and lacks a CTA.
Secure Remote Access platform - Best OT remote access solution, scored 6/10 against Secomea’s ideal buyer. Self-declared 'best' claim without proof weakens credibility despite solid ICP keyword targeting.
Comparing OT Security Tools?, scored 7/10 against Secomea’s ideal buyer. Catches high-intent comparison shoppers well but body copy does not differentiate Secomea from rivals.
Is Your OT Network Secure? - Zero Trust Access for OT/ICS, scored 8/10 against Secomea’s ideal buyer. Compliance framework name-drop hits ICP pain precisely, though a typo in 'Secruity' slightly dents credibility.
Remote Access Built for OT - PAM vs. OT Remote Access, scored 9/10 against Secomea’s ideal buyer. PAM comparison hook, time-limited machine-level access, and audit trails nail the exact ICP pain with clear differentiation.

See Secomea’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.