How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Scytale's ads lose the buyer

Scytale is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.2 out of 10, and 4 ads need fixing. Each ad below is one of Scytale’s real live creatives, read straight from the ad libraries.

Scytale’s live ads, scored against their buyer

Save $2000 on SOC 2 if you sign by September 30th, scored 7/10 against Scytale’s ideal buyer. Strong pain metaphor and specific discount land well, but deadline urgency overshadows the core value prop.
Save $2000 on SOC 2 if you sign by September 30th, scored 8/10 against Scytale’s ideal buyer. Deal-blocker hook plus 90% faster claim hits the exact ICP pain with a concrete speed differentiator.
Losing deals because of SOC 2? Scytale gives you automation and dedicated GRC ex, scored 7/10 against Scytale’s ideal buyer. Deal-loss hook and automation plus expert combo address the core ICP pain clearly and directly.
Need SOC 2? Let our team do the heavy lifting, scored 9/10 against Scytale’s ideal buyer. Creative nails the exact revenue consequence that makes CISOs and CTOs stop scrolling, backed by a specific speed claim.
Get SOC 2 compliant without breaking a sweat, scored 7/10 against Scytale’s ideal buyer. Relatable CTO dialogue dramatizes the exact roadmap-pause pain, but the headline is generic and no speed or proof claim closes it.
Take the busywork out of compliance, scored 6/10 against Scytale’s ideal buyer. Clever pain-mirroring creative resonates with the right buyer but reads as brand humor with no offer or CTA to convert intent.
Save $2000 on ISO 27001 if you sign by September 30th, scored 7/10 against Scytale’s ideal buyer. Urgency and a concrete dollar saving are strong levers, but the creative pain hook and the discount offer feel disconnected without a speed or outcome proof.
Losing deals because of ISO 27001? Scytale gives you automation and dedicated GR, scored 8/10 against Scytale’s ideal buyer. Deal-loss hook maps cleanly to ICP pain and the automation plus expert pairing is a real differentiator, though no proof sharpens the ask.
Save $2000 on ISO 27001 if you sign by September 30th, scored 7/10 against Scytale’s ideal buyer. Meme format makes the deal-blocking pain instantly recognizable, but the discount offer in the headline lacks proof to justify urgency.
Save $2000 on ISO 27001 if you sign by September 30th, scored 7/10 against Scytale’s ideal buyer. Meme format makes the deal-blocking pain instantly recognizable, but the discount offer in the headline lacks proof to justify urgency.
Get ISO 27001 compliant without breaking a sweat, scored 7/10 against Scytale’s ideal buyer. Peer WhatsApp creative makes the pain visceral and the referral proof feel real, but 'great platform' is vague.
Losing deals because of ISO 27001? Scytale gives you automation and dedicated GR, scored 8/10 against Scytale’s ideal buyer. Deal-loss hook nails the exact revenue pain CISOs and founders fear, automation plus expert combo is a clear differentiator.
Compliance Automated Get Compliant Quickly, scored 6/10 against Scytale’s ideal buyer. Startup targeting and G2 proof chip are solid but headline repeats 'compliance' twice and the hook is generic.
Get Startups Compliant Fast, scored 7/10 against Scytale’s ideal buyer. Investor and enterprise-buyer angle sharpens the business case, but budget claim needs a number to land with confidence.
Like Drata But Better, scored 8/10 against Scytale’s ideal buyer. Competitor conquest hook captures high-intent switchers and the SOC 2 plus deal-close body copy speaks directly to the ICP pain.
Drata You Mean Scytale Right, scored 7/10 against Scytale’s ideal buyer. Punchy conquest hook grabs Drata searchers but the single differentiator of a dedicated expert needs more proof to close the gap.
Scrut Choose Scytale Instead, scored 7/10 against Scytale’s ideal buyer. Competitor conquest angle targets active evaluators well, but SMB label may repel enterprise buyers within the ICP.
AI Software For ISO 27001, scored 7/10 against Scytale’s ideal buyer. Clear framework match and social proof land well, but 'hundreds' is vague and the hook is generic.
Get Startups Compliant Faster, scored 7/10 against Scytale’s ideal buyer. Startup ICP named twice and automation plus expert guidance are on-pain, but the repeated headline weakens it.
Like Scrut But Better, scored 8/10 against Scytale’s ideal buyer. Competitor displacement hook targets active evaluators perfectly, with AI and proactive support as sharp differentiators.

See Scytale’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.