How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Sana Labs's ads lose the buyer

Sana Labs is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 13 ads need fixing. Each ad below is one of Sana Labs’s real live creatives, read straight from the ad libraries.

Sana Labs’s live ads, scored against their buyer

AI-powered LMS, scored 5/10 against Sana Labs’s ideal buyer. Matches the query but 'users love' is vague social proof with no specifics.
Sana vs the competition, scored 7/10 against Sana Labs’s ideal buyer. Sharp competitive hook targets buyers already evaluating LMS alternatives.
Backed by Josh Bersin - AI at the core - Guaranteed 99.95% uptime, scored 8/10 against Sana Labs’s ideal buyer. Named authority, enterprise customer logos, and a hard uptime SLA stack credible proof.
Online learning, built on AI, scored 5/10 against Sana Labs’s ideal buyer. Functional but generic, no pain hook or differentiator for enterprise L&D buyers.
AI for learning & development, scored 6/10 against Sana Labs’s ideal buyer. Hits the right buyer role but 'supercharge' is vague and no proof or outcome is given.
Sana - Flexible integrations - Josh Bersin and G2 approved, scored 7/10 against Sana Labs’s ideal buyer. Named analyst and review-site proof lifts credibility, though outcome for the buyer stays thin.
Sana, scored 4/10 against Sana Labs’s ideal buyer. Brand-name-only headline wastes the query match and body offers no reason to prefer Sana.
Sana, scored 4/10 against Sana Labs’s ideal buyer. Brand-name headline again; 'enterprises love' is unsubstantiated and LXP label alone is not a hook.
Sana - AI-first learning platform - AI for learning, scored 5/10 against Sana Labs’s ideal buyer. Mission-statement body is too abstract to convert a buyer already searching for a solution.
Sana vs the competition - New features added monthly - Learn about Sana, scored 6/10 against Sana Labs’s ideal buyer. Speed-to-value claim is concrete and competitive framing signals intent, but no proof backs it.
Sana - AI-first learning platform, scored 7/10 against Sana Labs’s ideal buyer. Sitelinks covering Learn, Agents, and knowledge access map well to the full ICP, though body copy stays abstract.
Sana, scored 4/10 against Sana Labs’s ideal buyer. Generic CTA with no specific value prop beyond 'better on Sana'.
AI for Learning & Development, scored 6/10 against Sana Labs’s ideal buyer. Hits the right buyer role but 'L&D teams love' is unsubstantiated social proof.
Le LMS nouvelle generation - Plus qu'un LMS - Tout en un, scored 5/10 against Sana Labs’s ideal buyer. Positions against legacy LMS clearly but outcome claims stay abstract with no proof.
KI-gestutztes LMS - Mehr als ein LMS - All-in-one, scored 6/10 against Sana Labs’s ideal buyer. Stacks LMS, LXP, and content authoring into one hook, giving buyers a concrete reason to compare.
Leading LXP built on AI, scored 7/10 against Sana Labs’s ideal buyer. Specific features, personalized paths and AI tutor, give L&D buyers a concrete reason to click.
Sana Learn, scored 5/10 against Sana Labs’s ideal buyer. Feature list of analytics, automation, and content creation lacks a buyer pain or outcome hook.
Sana vs the competition, scored 5/10 against Sana Labs’s ideal buyer. Comparison hook grabs attention but feature list is generic with no named rival or proof point.

See Sana Labs’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.