How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Salt Security's ads lose the buyer

Salt Security is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 0 ads need fixing. Each ad below is one of Salt Security’s real live creatives, read straight from the ad libraries.

Salt Security’s live ads, scored against their buyer

Native Security Review Is Useful. It Is Not Your Security Policy., scored 6/10 against Salt Security’s ideal buyer. Sharp contrast hook lands well but no proof or named outcome to close the gap.
9 in 10 Security Leaders Flag AI-Generated Code as a Risk, scored 7/10 against Salt Security’s ideal buyer. Specific stats create urgency and the gated report is a credible low-friction offer.
Gartner® AI Agent Security Report, scored 8/10 against Salt Security’s ideal buyer. Third-party Gartner authority plus a concrete four-step framework makes this highly credible.
AI Security Starts with API Security, scored 6/10 against Salt Security’s ideal buyer. Dummies book format lowers perceived depth, weakening credibility for a security buyer.
AI Security Starts with API Security, scored 6/10 against Salt Security’s ideal buyer. Dummies book format lowers perceived depth, weakening credibility for a security buyer.
The innovation hits keep coming. Today we announced our AI-DR solution as the la, scored 7/10 against Salt Security’s ideal buyer. Product UI screenshot shows a real attack chain.
48% of Organizations Can't Tell AI Agents From Malicious Bots, scored 7/10 against Salt Security’s ideal buyer. Board-level stat creates urgency and the benchmark CTA 'See Where You Stand' is well-matched to the fear.
AI security has a context problem. A prompt injection can compromise an agent, t, scored 8/10 against Salt Security’s ideal buyer. Real product UI showing a live attack chain is the strongest proof format for a security buyer.
Shipping native AI-DR into our Agentic Security Platform today is a milestone I', scored 6/10 against Salt Security’s ideal buyer. Product-launch post with a strong UI visual.
You Standardized The SDLC. Now Every Team Has A Different AI Coding Agent., scored 7/10 against Salt Security’s ideal buyer. Sharp tension headline and clean creative land the governance pain, but 'Get started' CTA is too cold for LinkedIn.
You Standardized The SDLC. Now Every Team Has A Different AI Coding Agent., scored 7/10 against Salt Security’s ideal buyer. Crisp problem-solution pairing on the creative works well, though no proof point or named outcome to close the gap.
9 in 10 Security Leaders Flag AI-Generated Code as a Risk, scored 8/10 against Salt Security’s ideal buyer. Punchy contrast headline plus a hard 67 percent stat give security leaders a real reason to click 'See The Data'.

See Salt Security’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.