How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Salt Security's ads lose the buyer

Salt Security is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 11 ads need fixing. Each ad below is one of Salt Security’s real live creatives, read straight from the ad libraries.

Salt Security’s live ads, scored against their buyer

Native Security Review Is Useful. It Is Not Your Security Policy., scored 5/10 against Salt Security’s ideal buyer. Targets AI code review governance but misses the runtime API and agent security pain the ICP actually buys for.
9 in 10 Security Leaders Flag AI-Generated Code as a Risk, scored 6/10 against Salt Security’s ideal buyer. Strong stat hook earns attention but the offer stays at AI code risk, not the runtime API and agent blind spots the ICP owns.
Gartner® AI Agent Security Report, scored 8/10 against Salt Security’s ideal buyer. Gartner authority plus MCP and AI agent discovery framing lands squarely on the ICP's defining purchase trigger.
AI Security Starts with API Security, scored 6/10 against Salt Security’s ideal buyer. Solid ICP topic but the 'For Dummies' format undersells urgency for a CISO audience.
AI Security Starts with API Security, scored 6/10 against Salt Security’s ideal buyer. Same asset as ad 0, same ICP relevance, same credibility ceiling with a beginner-branded guide.
The innovation hits keep coming. Today we announced our AI-DR solution as the la, scored 8/10 against Salt Security’s ideal buyer. Product UI showing a real prompt-injection-to-MCP-to-API kill chain is exactly the blind spot the ICP fears.
48% of Organizations Can't Tell AI Agents From Malicious Bots, scored 7/10 against Salt Security’s ideal buyer. Specific stat and board-level framing land well, but the CTA 'See Where You Stand' is soft for a CISO.
AI security has a context problem. A prompt injection can compromise an agent, t, scored 9/10 against Salt Security’s ideal buyer. Headline names the exact attack chain, prompt injection to MCP to API, matching the ICP's precise blind spot.
Shipping native AI-DR into our Agentic Security Platform today is a milestone I', scored 5/10 against Salt Security’s ideal buyer. Founder milestone framing reads as brand news, not a buyer pain hook, so it earns attention but not urgency.
You Standardized The SDLC. Now Every Team Has A Different AI Coding Agent., scored 6/10 against Salt Security’s ideal buyer. Governance angle is real but the creative copy is too abstract to signal a specific risk or outcome to the ICP.
You Standardized The SDLC. Now Every Team Has A Different AI Coding Agent., scored 6/10 against Salt Security’s ideal buyer. Security-at-scale framing is directionally right but lacks any specific pain, proof, or differentiator for the ICP.
9 in 10 Security Leaders Flag AI-Generated Code as a Risk, scored 6/10 against Salt Security’s ideal buyer. Stat-led hook is credible but stops at AI coding risk, not the agent runtime blind spot that triggers purchase.
API Security Best Practices 101, scored 5/10 against Salt Security’s ideal buyer. Educational framing attracts researchers, not buyers ready to act on a runtime API threat.
Agentic AI Governance Platform, scored 7/10 against Salt Security’s ideal buyer. Directly names the agentic AI threat and API ecosystem, matching the core purchase trigger well.
Noma vs Salt Behavioral AI, scored 8/10 against Salt Security’s ideal buyer. Names specific threats BOLA and prompt injection that governance tools miss, with a free assessment CTA.
We Do What Akamai Cant, scored 6/10 against Salt Security’s ideal buyer. Competitor contrast is punchy but the body is too thin to justify the claim for a skeptical CISO.
Zenity vs Salt AI Agent Security, scored 8/10 against Salt Security’s ideal buyer. Hits API and MCP complexity, real-time agent behavior, and a free assessment, squarely matching the ICP trigger.
Securing LLMs APIs MCPs Guide, scored 7/10 against Salt Security’s ideal buyer. Exact attack surface language matches the ICP but the offer is a guide download, not a direct product hook.
Salt API and Agentic AI Security, scored 7/10 against Salt Security’s ideal buyer. Legacy platform contrast and full API graph framing are on-point, with strong sitelinks covering multiple buyer stages.
API Security Best Practices, scored 5/10 against Salt Security’s ideal buyer. Broad pain statement with no specific outcome or differentiator for the ICP buyer.

See Salt Security’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.