How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Salocin Group's ads lose the buyer

Salocin Group is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 7 ads need fixing. Each ad below is one of Salocin Group’s real live creatives, read straight from the ad libraries.

Salocin Group’s live ads, scored against their buyer

Are building societies losing the next generation to challenger banks? | Salocin Group, scored 7/10 against Salocin Group’s ideal buyer. Sharp stat-led hook lands squarely on a financial services data or CRM leader's retention pain.
Consumer duty: Why banks don't need a huge budget to prove good outcomes | Salocin Group, scored 8/10 against Salocin Group’s ideal buyer. Vivid vulnerable-customer scenario makes Consumer Duty pressure visceral for exactly the right financial services buyer.
Creatio expands beyond its no-code roots with conversational development tool and AI studio - SiliconANGLE, scored 4/10 against Salocin Group’s ideal buyer. Shares a third-party news headline, not Salocin's own value, leaving the ICP buyer with no clear reason to act.
Learn more about 10X👉, scored 6/10 against Salocin Group’s ideal buyer. Specific metric on the creative earns attention but the body copy teases pain without landing the offer for a data or CRM leader.
Learn more about 10X👉, scored 6/10 against Salocin Group’s ideal buyer. Concrete feature framing with three named thresholds is genuinely differentiated but stops short of connecting to buyer risk or compliance pressure.
Learn more about 10X👉, scored 7/10 against Salocin Group’s ideal buyer. Graduated control framing directly addresses AI adoption anxiety, and the free assessment CTA gives a low-friction next step.
Learn more about 10X👉, scored 6/10 against Salocin Group’s ideal buyer. Omnichannel AI unity is a real ICP pain point but the creative names no outcome or proof, leaving the value abstract.
In Banking, AI Is Only As Smart As The Information It Can Trust, scored 7/10 against Salocin Group’s ideal buyer. Headline lands squarely on the data-quality anxiety of financial services leaders, a named ICP sweet-spot, with a sharp POV.
Learn more about 10X👉, scored 7/10 against Salocin Group’s ideal buyer. Pricing transparency is a genuine procurement pain for CRM buyers evaluating AI platforms, and the three-line structure is scannable and specific.
Learn more about 10X👉, scored 7/10 against Salocin Group’s ideal buyer. Directly names the retrofitted-AI frustration the ICP already feels, and the unified agent-CRM-data platform claim is a credible differentiator.
Learn more about 10X👉, scored 7/10 against Salocin Group’s ideal buyer. Third-party proof and a sharp metric land well, but no role or sector signal narrows the ICP.
Learn more about 10X👉, scored 8/10 against Salocin Group’s ideal buyer. Three independent, sourced metrics make a compelling case for CRM leaders weighing a platform switch.
AI Consulting UK - Responsible AI At Scale, scored 6/10 against Salocin Group’s ideal buyer. Headline matches AI-adoption trigger but body is vague and offers no specific outcome or differentiator.
Microsoft Dynamics 365 - Dynamics 365 support, scored 7/10 against Salocin Group’s ideal buyer. Directly targets a named ICP trigger with certified-consultant proof, though outcome specificity is thin.
Responsible AI strategy - AI ethics framework, scored 7/10 against Salocin Group’s ideal buyer. Pain-led hook and enterprise framing match AI-adoption pressure, with a concrete whitepaper offer.
Churn Reduction Strategies - Customer Retention, scored 5/10 against Salocin Group’s ideal buyer. Relevant pain point but generic multi-sector framing and no proof dilute ICP fit.
Learn To Common Azure Mistakes - Learn Azure Best Practice, scored 6/10 against Salocin Group’s ideal buyer. Free guide and mid-sized org signal are useful, but headline has a grammatical error that undermines credibility.

See Salocin Group’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.