Where Salesloft's ads lose the buyer

Salesloft is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Salesloft’s real live creatives, read straight from the ad libraries.

Salesloft’s live ads, scored against their buyer

• Stop losing hours to manual outreach. Win back your day., scored 5/10 against Salesloft’s ideal buyer. Named customer proof is strong but outreach automation skims the surface of the ICP's deeper pipeline and forecasting pain.
• Accurate forecasts across divisions | WTW x Salesloft, scored 8/10 against Salesloft’s ideal buyer. 96% forecast accuracy tied to a real named customer hits the ICP's core pain of revenue unpredictability with sharp, specific proof.
• Accurate forecasts across divisions | WoltersKluwer x Salesloft, scored 8/10 against Salesloft’s ideal buyer. Same sharp forecast-accuracy proof as WTW variant, directly addressing the ICP's inaccurate-forecasting pain with a credible named customer.

See Salesloft’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.