How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Salesforce's ads lose the buyer

Salesforce is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 12 ads need fixing. Each ad below is one of Salesforce’s real live creatives, read straight from the ad libraries.

Salesforce’s live ads, scored against their buyer

Exciting news to share, Agentforce Coworker is coming to Starter & Pro Suite nex, scored 6/10 against Salesforce’s ideal buyer. Webinar invite lands well for SMB CRM buyers but lacks a pain-driven hook to earn the click cold.
기업 내 에이전트 기반 AI 현황 보고서, scored 7/10 against Salesforce’s ideal buyer. Sharp stat-led hook on data readiness gap speaks directly to the ICP pain of fragmented data before AI adoption.
On behalf of the Salesforce team, I want to give huge thank you to Advertising W, scored 5/10 against Salesforce’s ideal buyer. Brand event recap, not a demand-gen ad; judge it on brand lift, not buyer fit.
Your Customer’s Personal Agent Is Knocking. Is Your Business Ready to Answer?, scored 6/10 against Salesforce’s ideal buyer. Intriguing hook on AI agents but no clear product offer or CTA to convert the curious exec.
I've said it before and I'll say it again. Small businesses don't need enterpris, scored 7/10 against Salesforce’s ideal buyer. Punchy SMB hook directly addresses the speed-without-headcount pain, strong ICP fit for Starter Suite buyers.
Découvrez comment Revolut, OpenAI et TomTom utilisent Slack pour automatiser, se, scored 6/10 against Salesforce’s ideal buyer. Named customer proof and productivity angle are solid but the offer is a case study, not a direct product CTA.
Salesforce+ Executive Briefing: Operationalizing Enterprise AI, scored 5/10 against Salesforce’s ideal buyer. Thought-leadership framing with a named CEO guest adds credibility but lacks a concrete offer or outcome for the buyer.
Great to join Nick Griesbach at Dreamforce to talk about what nearly 20 years of, scored 5/10 against Salesforce’s ideal buyer. Brand and event recap post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Go beyond unifying data and activate with real-time customer context. See why Sa, scored 7/10 against Salesforce’s ideal buyer. Clear positioning, named customer proof via Indeed, and a specific webinar CTA make this a solid CDO and CIO play.
Fluência em IA no Salesforce: o que a própria empresa já cobra, scored 6/10 against Salesforce’s ideal buyer. Relevant AI fluency angle for Salesforce teams but the offer is vague and the CTA is implied rather than explicit.
What’s Next for the Agentic Enterprise: My Take on Dreamforce 2026, scored 5/10 against Salesforce’s ideal buyer. Thought-leadership recap, not a demand-gen offer; brand lift play, not buyer conversion.
Biggest Little Dreamin' Salesforce Community Conference, scored 5/10 against Salesforce’s ideal buyer. Community event promotion aimed at existing Salesforce users, not a demand-gen ad for new buyers.
Built on the World's #1 CRM, scored 7/10 against Salesforce’s ideal buyer. Strong sitelink depth and free trial CTA serve high-intent data unification queries well.
Salesforce Commerce Cloud, scored 6/10 against Salesforce’s ideal buyer. Conversion-focused guide offer is relevant but body is thin and outcome is vague.
Beginner's Guide to CRM, scored 5/10 against Salesforce’s ideal buyer. Top-of-funnel education content misses the senior buyer and decision-stage intent.
Salesforce: Marketing Cloud, scored 6/10 against Salesforce’s ideal buyer. Relevant CMO pain addressed but outcome claim stays generic with no proof or differentiator.
Pipeline Management Software Sales Pipeline Solutions, scored 7/10 against Salesforce’s ideal buyer. Specific sales automation promise with strong sitelinks and free trial CTA matches CRO intent well.

See Salesforce’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.