How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where SaleCycle's ads lose the buyer

SaleCycle is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 4 ads need fixing. Each ad below is one of SaleCycle’s real live creatives, read straight from the ad libraries.

SaleCycle’s live ads, scored against their buyer

Free 10-page Audit to see if your website REALLY is UX-friendly, scored 4/10 against SaleCycle’s ideal buyer. UX audit framing is too generic and consumer-playful to signal ecommerce revenue recovery to the ICP.
member logo, scored 5/10 against SaleCycle’s ideal buyer. Brand acquisition news post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Etude de cas : Comment la marque de vêtement ARTHUR a augmenté ses conversions g, scored 6/10 against SaleCycle’s ideal buyer. Named retail brand and on-site personalisation proof lands on a real ICP pain, but no conversion metric weakens the pull.
Boost your Sales with E-merchandising: the 2026 How To Guide., scored 5/10 against SaleCycle’s ideal buyer. Relevant topic for the ICP but gated behind a guide download with no pain hook or proof to earn the click.
member logo, scored 6/10 against SaleCycle’s ideal buyer. Creative shows WhatsApp commerce well but the body copy reads as an internal milestone post, not a buyer pitch.
Boost revenue today, scored 7/10 against SaleCycle’s ideal buyer. Creative nails the exact ICP pain of traffic-to-revenue gap but the body copy CTA is generic and adds nothing.
Boost your sales with A/B Testing: the 2026 How To Guide., scored 5/10 against SaleCycle’s ideal buyer. A/B testing is relevant but the guide offer is low-urgency and the hook names a tactic, not a buyer pain.
Drive more conversions today, scored 7/10 against SaleCycle’s ideal buyer. Creative surfaces a sharp, real boardroom anxiety about WhatsApp incrementality that the ICP buyer genuinely faces.
Boost your sales with A/B Testing: the 2026 How To Guide., scored 5/10 against SaleCycle’s ideal buyer. Identical to ad 3, relevant tactic but guide offer is low-urgency with no pain hook to earn the click.
Say goodbye to intrusive pop-ups, scored 6/10 against SaleCycle’s ideal buyer. Problem framing is relatable for ecommerce managers but the solution stays vague and no conversion proof is offered.
Boost your Sales with on-site Personalisation: the 2026 How To Guide., scored 6/10 against SaleCycle’s ideal buyer. Ease-of-use angle is relevant to the no-dev-dependency ICP need but lacks any proof or specific outcome to compel a click.
Boost your Sales with Product Recommendations: the 2026 How To Guide., scored 5/10 against SaleCycle’s ideal buyer. Gated guide offer is soft; no pain hook or ICP signal to earn the click.
Auto Product Ranking Engine, scored 7/10 against SaleCycle’s ideal buyer. Specific conversion uplift stat (+25% to +40%) anchors the offer credibly for ecommerce buyers.
Revenue Recovery One Tag, scored 7/10 against SaleCycle’s ideal buyer. Identity resolution plus revenue recovery framing hits core ICP pain with a clear one-tag promise.
Compare RCS and SMS Guide, scored 5/10 against SaleCycle’s ideal buyer. Educational channel comparison attracts researchers, not buyers ready to solve abandonment revenue loss.
AI A/B Testing Landing Pages, scored 6/10 against SaleCycle’s ideal buyer. GDPR-compliant A/B testing is relevant but peripheral to the core identity and abandonment pain.
Grow Revenue Remarketing Ad, scored 7/10 against SaleCycle’s ideal buyer. Sitelink calling out 70% anonymous visitor identification sharpens an otherwise generic headline.
Recover Abandoned Carts Display, scored 6/10 against SaleCycle’s ideal buyer. Cart recovery headline is on-pain but the body is generic and the 70% stat is buried below the fold.
Win Back Lost Customers Ad, scored 8/10 against SaleCycle’s ideal buyer. Anonymous capture plus multichannel re-engagement plus 300 brands proof covers the ICP brief tightly.
iOS 26 Implications for Marketers, scored 4/10 against SaleCycle’s ideal buyer. Topical content hook attracts broad marketers, not ecommerce retention or abandonment buyers.

See SaleCycle’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.