How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Rydoo's ads lose the buyer

Rydoo is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 14 ads need fixing. Each ad below is one of Rydoo’s real live creatives, read straight from the ad libraries.

Rydoo’s live ads, scored against their buyer

Someone at your company just put an AI subscription on a company card. Finance w, scored 7/10 against Rydoo’s ideal buyer. Timely, specific pain hook for finance leaders but stops short of proof or a clear next step.
Less Expense Admin, More Code Commits, scored 4/10 against Rydoo’s ideal buyer. AI adoption masterclass misses the expense management pain that drives Rydoo's ICP to click.
Europe's e-invoicing mandates don’t follow one model. Here's how they differ., scored 8/10 against Rydoo’s ideal buyer. Pinpoints a real compliance deadline pain for multinational CFOs with country-specific urgency and a clear content offer.
Shadow IT had a policy. Does shadow AI?, scored 5/10 against Rydoo’s ideal buyer. Thought-leadership hook lands for CFOs but connects loosely to expense or spend management.
Europe's e-invoicing mandates don’t follow one model. Here's how they differ., scored 7/10 against Rydoo’s ideal buyer. Hits a live compliance pain for multinational finance leaders with country-specific credibility.
SaaS sprawl is costing your company more than you think, scored 4/10 against Rydoo’s ideal buyer. SaaS sprawl is adjacent to the ICP pain but misses expense, AP, and ERP integration entirely.
We won Gold for AI that solves real problems for business travellers and the tea, scored 5/10 against Rydoo’s ideal buyer. Brand / award post with third-party proof, not a demand-gen ad; judge on brand lift, not buyer fit.
How finance teams are actually rolling out AI - three experts share the process and governance needed, scored 5/10 against Rydoo’s ideal buyer. Credible panel format for finance leaders but no link to expense automation or Rydoo's product.
Rydoo, now covers two important sides of business spend: Rydoo Expense for emplo, scored 6/10 against Rydoo’s ideal buyer. Clear dual-product scope matches the ICP.
Business Debit Cards - Real-time Visibility - Get a Free Demo Now, scored 6/10 against Rydoo’s ideal buyer. Real-time visibility and free demo CTA are solid but card spend is narrower than the full ICP pain.
AI-powered Expense Software - Ensure Control and Compliance - Learn How, scored 7/10 against Rydoo’s ideal buyer. Control, compliance, and productivity relief map directly to the finance leader ICP with a clear CTA.
Easy Travel Claims with Rydoo - Reimburse Made Easy - See Rydoo in Action, scored 5/10 against Rydoo’s ideal buyer. 130+ countries proof helps but hook is generic and misses finance leader pain.
Rydoo - Manage Expenses End-to-End, scored 5/10 against Rydoo’s ideal buyer. Real-time approval is relevant but copy stays generic with no ICP-specific pain or proof.
Expense Software That Works - Ensure Control and Compliance - Learn How, scored 6/10 against Rydoo’s ideal buyer. Compliance and paper-trail pain land well for finance teams but no specifics or proof to differentiate.
Next-gen Expense Management - Trusted by 1M professionals - Start..., scored 6/10 against Rydoo’s ideal buyer. 1M professionals is strong social proof but AI angle stays vague and misses cross-border compliance pain.
Expense Software That Works - Ensure Control and Compliance - Learn How, scored 6/10 against Rydoo’s ideal buyer. Compliance and paper-trail pain land well for finance teams but no specifics or proof to differentiate.
Rydoo - Real- time Expense, scored 5/10 against Rydoo’s ideal buyer. Real-time approval is on-point.
Expense Management Solution - Real-Time Expense Management - Book..., scored 5/10 against Rydoo’s ideal buyer. Repeats 'expense management' twice in headline and body adds nothing new, wasting the click opportunity.

See Rydoo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.