How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Rsroadsoft's ads lose the buyer

Rsroadsoft is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 1 ad needs fixing. Each ad below is one of Rsroadsoft’s real live creatives, read straight from the ad libraries.

Rsroadsoft’s live ads, scored against their buyer

Volledige data is pas het begin: bij een inspectie wil de ILT ook zien wat je me, scored 7/10 against Rsroadsoft’s ideal buyer. Hits the exact ILT inspection trigger but creative is a generic highway shot with no proof or CTA.
Tachograafnaleving is complex, en het toezicht neemt alleen maar toe: vorig jaar, scored 8/10 against Rsroadsoft’s ideal buyer. Specific fine count creates real urgency and the creative closes with a clean contrast promise.
Tachograafdata beoordelen is een vak apart, en jij hebt al een bedrijf te runnen, scored 7/10 against Rsroadsoft’s ideal buyer. Speaks directly to the owner-operator pain of lacking in-house expertise, but CTA and proof are absent.
Moeiteloze tachograaf compliance, altijd inspectieklaar, scored 7/10 against Rsroadsoft’s ideal buyer. Inspection-ready promise lands well but WhatsApp mechanic is unexplained, leaving the 'how' unclear.
Wat is ERRU, en waarom kan een boete je vergunning kosten?, scored 8/10 against Rsroadsoft’s ideal buyer. License-loss fear is the sharpest trigger for this buyer and the webinar CTA gives a low-friction next step.
Webinar: tachograafovertredingen, ERRU en chauffeursopvolging, scored 9/10 against Rsroadsoft’s ideal buyer. Named speakers with credentials, a concrete date, and a license-loss hook make this the strongest demand-gen asset in the set.
member logo, scored 6/10 against Rsroadsoft’s ideal buyer. Relatable manager quote opens well but 'member logo' headline.
De tachograafregels zijn ingewikkeld, en toch verwachten we dat chauffeurs ze on, scored 7/10 against Rsroadsoft’s ideal buyer. ILT-inspection angle hits a live trigger for this buyer but the offer behind the creative is not stated on the asset.
Tachograafregels zitten vol details die je chauffeurs net verkeerd kunnen doen. , scored 6/10 against Rsroadsoft’s ideal buyer. Opening frame text is cut mid-sentence and the creative is too dark to read, wasting the first scroll-stop moment.
Je chauffeur stond een uur te lossen, maar op zijn kaart staat rust. Klopt dat? , scored 6/10 against Rsroadsoft’s ideal buyer. Complexity acknowledgment resonates but the rhetorical question leads nowhere without a visible offer or next step.
Rijtijd, arbeidstijd, pauzes: op elke rit zijn meerdere verordeningen tegelijk v, scored 5/10 against Rsroadsoft’s ideal buyer. Dark video frame with a generic complexity statement gives the buyer no reason to stop scrolling or act.
Wat is ERRU, en waarom kan een boete je vergunning kosten?, scored 8/10 against Rsroadsoft’s ideal buyer. High-stakes hook ties tachograph violations directly to losing the operating license, a sharp ICP fear trigger.
Rij en Rusttijden Tachowetgeving Chauffeurs, scored 5/10 against Rsroadsoft’s ideal buyer. Targets driver-level information seekers, not fleet managers with a compliance burden to solve.
Lees Over Rijtijdenwet Tachograaf Info, scored 4/10 against Rsroadsoft’s ideal buyer. Passive read-more framing attracts information browsers, not fleet managers facing inspection pressure.

See Rsroadsoft’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.