How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Rootly's ads lose the buyer

Rootly is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.9 out of 10, and 5 ads need fixing. Each ad below is one of Rootly’s real live creatives, read straight from the ad libraries.

Rootly’s live ads, scored against their buyer

Replacing Opsgenie before April 2027? Build the new setup around what the best t, scored 8/10 against Rootly’s ideal buyer. Original benchmark data from 350K+ incidents makes this asset genuinely worth the download.
Engineers who run incidents on Rootly bring it with them to their next company. , scored 5/10 against Rootly’s ideal buyer. Strong loyalty claim but the thumbnail gives no preview of the customer story or outcome.
Paged at 3 AM? Swipe to acknowledge and Rootly's AI SRE has already done the fir, scored 9/10 against Rootly’s ideal buyer. Visceral on-call scenario with a concrete AI value prop lands exactly on the ICP's core pain.
Less alert noise, faster resolution, better reliability. See Rootly in a demo an, scored 6/10 against Rootly’s ideal buyer. Pain hooks land but the AirPods incentive dilutes ICP seriousness and proof is absent.
The first 10 minutes of an incident matter more than the following 2 hours. They, scored 7/10 against Rootly’s ideal buyer. Sharp, practitioner-native insight hooks the SRE reader but no product bridge or next step visible.
With Opsgenie ending, Atlassian is steering you to Jira Service Management. JSM , scored 8/10 against Rootly’s ideal buyer. Timely rival displacement hook names the exact migration moment and draws a sharp capability contrast.
Rivian's built to take you anywhere, off-grid and back. Rootly makes sure the sy, scored 5/10 against Rootly’s ideal buyer. Named customer adds credibility but the copy stays at brand-level abstraction with no outcome or next step.
Rootly pages the right people, then agents work every step after it with you: in, scored 8/10 against Rootly’s ideal buyer. End-to-end AI workflow list is specific and credible, mapping every incident phase the ICP lives through.
We build Rootly for people on their worst days. Production is down, customers ar, scored 6/10 against Rootly’s ideal buyer. Empathetic hook resonates deeply with on-call practitioners and 15 G2 badges provide strong third-party proof.
Three questions. Under a minute. That is the whole ask. Book a demo, see how Roo, scored 6/10 against Rootly’s ideal buyer. Low-friction demo pitch is clear but the AirPods lead buries the product value and attracts gift-seekers.
We studied 350K+ incidents at 650+ companies. The best quarter of teams page few, scored 8/10 against Rootly’s ideal buyer. Original data at scale, a specific finding teased, and a free report format make this a high-value lead magnet.

See Rootly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.