Where Rocketsaas's ads lose the buyer

Rocketsaas is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Rocketsaas’s real live creatives, read straight from the ad libraries.

Rocketsaas’s live ads, scored against their buyer

  • Book Launch: The Science of Demand Generation, scored 7/10 against Rocketsaas’s ideal buyer. Strong ARR hook and full logistics land well, but no agenda or speaker draw beyond the book itself.
  • Reserve your spot! 👉, scored 7/10 against Rocketsaas’s ideal buyer. Relatable pain hook and named hosts give solid draw, but no agenda detail or outcome teaser to seal the click.
  • Handed Next Year's Revenue Target? Learn How to Build the Plan, scored 8/10 against Rocketsaas’s ideal buyer. Failure-to-success hook with a real ARR number is highly credible and the webinar format is clear.
  • Spaces are limited. Request a spot here 👉, scored 7/10 against Rocketsaas’s ideal buyer. Topic and logistics are clear and the venue photo adds credibility, but no specific outcome or agenda item gives a concrete reason to attend.
  • Spaces are limited. Request a spot here 👉, scored 6/10 against Rocketsaas’s ideal buyer. Logistics are complete but the topic headline is generic and no outcome or agenda detail gives a concrete reason to request a spot.
  • Ryan James has written a book! The Science of Demand Generation It's the ultimat, scored 7/10 against Rocketsaas’s ideal buyer. Copy is well-matched to the ICP pain and the book is a credible authority signal, though no specific outcome or CTA is visible in the text line.

See Rocketsaas’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.