How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Rivermate's ads lose the buyer

Rivermate is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 0 ads need fixing. Each ad below is one of Rivermate’s real live creatives, read straight from the ad libraries.

Rivermate’s live ads, scored against their buyer

2.4 (1080_1080), scored 8/10 against Rivermate’s ideal buyer. Named case study and specific country gap hit the exact EOR switching pain, but Andorra is a niche market that limits resonance.
Processing a salary increase for a domestic employee is straightforward: update , scored 7/10 against Rivermate’s ideal buyer. Specific compliance cascade visual lands the international payroll complexity pain, but no proof or differentiator from Rivermate.
Every HR team that's switched EOR providers has a version of this story: a contr, scored 5/10 against Rivermate’s ideal buyer. Vague headline and generic customization claim give no reason to prefer Rivermate over any EOR competitor.
A severance payment that looks like a clean lump sum on paper can be taxed very , scored 6/10 against Rivermate’s ideal buyer. Specific compliance angle lands but severance is a narrow, late-stage pain that misses most in-market buyers.
Is Your Global Hiring Setup Compliant?, scored 8/10 against Rivermate’s ideal buyer. Low-friction self-audit with a concrete deliverable pulls exactly the compliance-anxious buyer into the funnel.
Is Your Contractor Really a Contractor?, scored 7/10 against Rivermate’s ideal buyer. Concrete everyday detail makes misclassification risk feel real and immediate to the right buyer.
8 Things Companies Miss When Hiring Abroad, scored 7/10 against Rivermate’s ideal buyer. Free checklist with a numbered promise gives the ICP a clear, low-commitment reason to click.
Picture this: an offer goes out to a supply chain manager in Osaka, and only aft, scored 7/10 against Rivermate’s ideal buyer. Japan-specific scenario makes the compliance blind spot vivid, though the geo narrows the audience sharply.
8 Things Companies Miss When Hiring Abroad, scored 7/10 against Rivermate’s ideal buyer. Larger creative format surfaces the checklist asset more clearly, giving the same solid offer more visual weight.
3.1 (1080_1080), scored 8/10 against Rivermate’s ideal buyer. Moment-of-trigger hook nails the post-funding international hiring urgency that defines the sweet-spot buyer.
Is Your Contractor Really a Contractor?, scored 7/10 against Rivermate’s ideal buyer. Concrete misclassification hook resonates with the ICP but the landscape crop reduces creative impact versus the square version.
Has Your Contractor Setup Kept Up?, scored 8/10 against Rivermate’s ideal buyer. Names two specific, overlooked compliance risks and offers a concrete free tool to self-diagnose them.
Lano Alternative Better Service, scored 7/10 against Rivermate’s ideal buyer. Competitor-intent targeting with a clear cost and service edge, but body copy reads awkwardly and dilutes the punch.
Number One Deel Alternative, scored 7/10 against Rivermate’s ideal buyer. Competitor-intent query matched well, pricing claim is specific.
Rivermate Ireland EOR Services, scored 6/10 against Rivermate’s ideal buyer. Geo and service match the query well but the body offers no speed, price, or compliance detail to differentiate.
Employer of Record Netherlands, scored 6/10 against Rivermate’s ideal buyer. Query-matched and covers the core service trio, but no speed, price, or proof point to separate it from any EOR competitor.
Employer of Record Spain, scored 6/10 against Rivermate’s ideal buyer. Hits the right query and promises speed and compliance, but no specifics on timeline, cost, or proof to earn the click over rivals.
Employer of Record Luxembourg, scored 5/10 against Rivermate’s ideal buyer. Geo and service label match the query but the body is a single bare restatement with zero proof, speed, or cost signal.
Employer of Record Worldwide, scored 5/10 against Rivermate’s ideal buyer. Generic EOR headline with no geo, no price, and no proof; fast onboarding claim is unsubstantiated and easily ignored.
EOR Switzerland Hire Compliantly, scored 7/10 against Rivermate’s ideal buyer. Query-matched, geo-specific, covers speed and compliance but no differentiator from rivals.

See Rivermate’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.