How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Rival Technologies's ads lose the buyer

Rival Technologies is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 7 ads need fixing. Each ad below is one of Rival Technologies’s real live creatives, read straight from the ad libraries.

Rival Technologies’s live ads, scored against their buyer

Hot take: We can’t innovate our way out of a sh*tty research experience. There’s, scored 7/10 against Rival Technologies’s ideal buyer. Meme creative lands the engagement pain sharply, but the text copy trails off before making a case for Rival.
Interactive report: How Gen Z feel about the use of AI for marketing, scored 5/10 against Rival Technologies’s ideal buyer. Report title is intriguing but framed for marketers, not consumer insights or research leaders.
Watch Now: How Time Out elevated the participant experience -- and won an Esomar Award for Excellence in Global Research, scored 6/10 against Rival Technologies’s ideal buyer. Award win with a recognizable client adds credibility but the copy sells the accolade, not the platform outcome.
Have you heard? Time Out and Rival Technologies have won an Esomar Award for Exc, scored 7/10 against Rival Technologies’s ideal buyer. Named client quote and award badge deliver real proof, but no CTA pulls the ICP toward a next step.
Marketers: If your team uses AI as part of your creative or production process, , scored 5/10 against Rival Technologies’s ideal buyer. Striking stat but addressed to marketers, not insights or research buyers, missing the ICP entirely.
Behavioral data points are important, but they often fail to capture the underly, scored 8/10 against Rival Technologies’s ideal buyer. Named brand case study with exact ICP role and pain points lands squarely on the target buyer.
AI has changed the expectations on speed to insights. But here's the thing: with, scored 6/10 against Rival Technologies’s ideal buyer. Relevant AI-plus-human-context tension but truncation kills the payoff before the hook lands.
Modern insight communities are a powerful tool in bringing the authentic voice o, scored 7/10 against Rival Technologies’s ideal buyer. Named customer case study with fast-decisions and AI-ready framing hits the ICP's core pain directly.
Insight teams are being asked to do more than ever: Support big strategic initia, scored 6/10 against Rival Technologies’s ideal buyer. Pain framing resonates but truncation drops the resolution and the creative is identical to ad #0.
Thrilled to share that Rival Technologies and our amazing customer, Time Out , t, scored 5/10 against Rival Technologies’s ideal buyer. Award celebration post builds credibility but delivers no buyer pain or offer to drive action.
More than 13 years into my career in market research and insights, I’m more conv, scored 6/10 against Rival Technologies’s ideal buyer. Same strong webinar creative as ad #1 but the text-line hook is a personal career anecdote that delays the ICP signal.
Agile Research DIY Market Research, scored 7/10 against Rival Technologies’s ideal buyer. Headline stacks three agile-research terms matching high-intent queries, and body names CPG, financial services, retail and media sweet-spot verticals.

See Rival Technologies’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.