How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Rippling's ads lose the buyer

Rippling is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 0 ads need fixing. Each ad below is one of Rippling’s real live creatives, read straight from the ad libraries.

Rippling’s live ads, scored against their buyer

Offer signed. Local compliance sorted. Start date set. And all you had to do was, scored 7/10 against Rippling’s ideal buyer. AI-native hook lands the automation promise but creative shows only a skyline with no copy to anchor the pain.
See Rippling and get a €100 voucher, scored 7/10 against Rippling’s ideal buyer. Clear unified-platform promise with a gift incentive, but headline is generic and proof is absent.
See if Rippling is right for your team, scored 6/10 against Rippling’s ideal buyer. Gift card incentive drives demo clicks but generic opener buries the payroll pain until mid-creative.
See Rippling and get a €100 voucher, scored 6/10 against Rippling’s ideal buyer. Global HR angle is on-point but gift incentive overshadows the value prop.
See Rippling & get Sony Headphones!, scored 6/10 against Rippling’s ideal buyer. Sharp IT pain hook but gift incentive dominates over product substance.
CSVs imported. Commissions matched. Local taxes adjusted. And all you had to do , scored 7/10 against Rippling’s ideal buyer. Specific pain tasks named concretely but creative is a generic cityscape with no copy.
Offer signed. Local compliance sorted. Start date set. And all you had to do was, scored 7/10 against Rippling’s ideal buyer. Concrete HR workflow tasks land well but cityscape creative adds nothing to the message.
See Rippling & get an Apple Watch!, scored 5/10 against Rippling’s ideal buyer. CTO targeting misses the core ICP buyer roles and gift overshadows any product message.
See Rippling & get a Nintendo Switch!, scored 7/10 against Rippling’s ideal buyer. Specific IT pain tasks named clearly but Nintendo Switch incentive risks attracting non-buyers.
CSVs imported. Commissions matched. Local taxes adjusted. And all you had to do , scored 7/10 against Rippling’s ideal buyer. Specific pain tasks named concretely but creative is a generic cityscape with no copy.
See if Rippling is right for your team, scored 8/10 against Rippling’s ideal buyer. Specific quantified outcome hits the ICP pain directly and gift card sweetens the demo ask.

See Rippling’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.