Where RGI Group's ads lose the buyer

RGI Group is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 3 ads need fixing. Each ad below is one of RGI Group’s real live creatives, read straight from the ad libraries.

RGI Group’s live ads, scored against their buyer

• Growth requires a 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺, but what does this really m, scored 5/10 against RGI Group’s ideal buyer. Right industry, right pain, but 'business freedom' stays abstract with no proof or CTA.
• A insurance core platform designed for grow, scored 6/10 against RGI Group’s ideal buyer. Strong visual metaphor lands the legacy-constraint pain, but copy never names the solution or next step.
• AI in Insurance: innovation without governance is noise, governance without innovation is decline., scored 6/10 against RGI Group’s ideal buyer. Punchy POV on AI governance lands well, but no product tie-in or CTA to convert the curious CIO.

See RGI Group’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.