How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Retool's ads lose the buyer

Retool is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 8 ads need fixing. Each ad below is one of Retool’s real live creatives, read straight from the ad libraries.

Retool’s live ads, scored against their buyer

AI made building apps easy. Getting them to production? That's the hard part. Re, scored 8/10 against Retool’s ideal buyer. Copy nails the exact production-security blocker that stops ICP buyers cold.
Inside The State of AI Governance in 2026, scored 6/10 against Retool’s ideal buyer. Report title creative alone gives no stat or hook to pull the engineering buyer past the scroll.
Everything you need to ask before procurement. Enterprise app development platform evaluation checklist, scored 9/10 against Retool’s ideal buyer. Procurement-stage checklist framing meets the buyer exactly at the InfoSec review moment they dread most.
The State of AI Governance in 2026, scored 7/10 against Retool’s ideal buyer. 93% stat stops the scroll but targets CTO and CISO readers above the core engineering-leader ICP.
Build Internal Software Better With AI, scored 6/10 against Retool’s ideal buyer. Broad value prop covers the ICP but lacks a specific pain hook or proof point.
Azure OpenAI Retool Ad, scored 5/10 against Retool’s ideal buyer. Integration-specific headline with no outcome or buyer pain named.
Retool for Data Teams, scored 8/10 against Retool’s ideal buyer. Sharp contrast against static BI lands squarely on the data engineer pain of read-only dashboards.
Automate Business Processes With AI, scored 5/10 against Retool’s ideal buyer. Generic automation promise with no specificity on tooling, security, or buyer role.
Secure Your Vibe-Coded Apps, scored 7/10 against Retool’s ideal buyer. Security and access controls named explicitly, hitting the compliance-sensitive ICP trigger directly.
Secure Vibe-Coded Apps Build Internal Software, scored 7/10 against Retool’s ideal buyer. Security, auth, and audit logs hit the ICP trigger well, and sitelinks add useful depth.
Cursor Retool Vibe Coded Apps, scored 5/10 against Retool’s ideal buyer. Cursor integration angle is niche and the body copy is too thin to convey a security or speed outcome.
Build Internal Software With AI, scored 6/10 against Retool’s ideal buyer. Broad value prop covers the ICP well but lacks a specific pain hook or proof point to separate from generic builders.
Google Maps Retool Feature, scored 2/10 against Retool’s ideal buyer. Location-app feature ad misses the ICP's core pain of secure internal tooling and compliance entirely.
AI Code Generator Feature, scored 2/10 against Retool’s ideal buyer. Generic code-snippet tool framing attracts individual developers, not engineering leaders buying internal tooling platforms.
Secure Vibe-Coded Apps Governance, scored 8/10 against Retool’s ideal buyer. 'Ship fast without the IT veto' nails the exact security-vs-speed tension that blocks ICP buyers from deploying AI-generated apps.
Secure Vibe-Coded Apps Deploy, scored 7/10 against Retool’s ideal buyer. Auth, access controls, and logging specifics speak directly to the ICP's compliance pain, but no outcome proof or urgency differentiator.

See Retool’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.