How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where RemotePeople's ads lose the buyer

RemotePeople is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 4.3 out of 10, and 7 ads need fixing. Each ad below is one of RemotePeople’s real live creatives, read straight from the ad libraries.

RemotePeople’s live ads, scored against their buyer

Hire abroad. Stay in Canada. EOR from $199 /mo per employee., scored 7/10 against RemotePeople’s ideal buyer. Price anchor, speed claim, and clear geo hook land well, but no proof or named customer to close skeptical buyers.
EOR from $199 /mo per employee. Hire in 150+ countries from the Netherlands., scored 8/10 against RemotePeople’s ideal buyer. Bold price-first creative with no-commitment framing directly attacks the cost objection of buyers switching from pricier EORs.
Sigue a RemotePeople, scored 3/10 against RemotePeople’s ideal buyer. Ad targets job seekers looking for remote work, not HR leaders or founders buying EOR services.
Sigue a RemotePeople: vacantes remotas cada semana, scored 2/10 against RemotePeople’s ideal buyer. Targets job seekers in LATAM, not HR leaders or founders buying EOR services.
Sigue a RemotePeople: vacantes cada semana, scored 2/10 against RemotePeople’s ideal buyer. Targets job seekers seeking remote work, entirely wrong audience for EOR buyers.
Hire abroad. Stay in the Netherlands. EOR from $199 /mo per employee., scored 8/10 against RemotePeople’s ideal buyer. Geo-specific hook, anchored price, 48-hour onboarding, and clear CTA hit the EOR buyer squarely.
Hiring abroad, explained every week. Follow Remote People, scored 5/10 against RemotePeople’s ideal buyer. Content-follow play with a buried EOR price point earns awareness but no direct demand-gen pull.
Vacantes remotas en Colombia, cada semana. Sigue a RemotePeople, scored 2/10 against RemotePeople’s ideal buyer. Colombia job-seeker audience, not the HR or founder buyer who purchases EOR.
Siga a RemotePeople: vagas remotas toda semana, scored 2/10 against RemotePeople’s ideal buyer. Targets Brazilian job seekers, not the employer-side ICP buying EOR or payroll.
Vagas remotas no Brasil, toda semana. Siga a RemotePeople, scored 2/10 against RemotePeople’s ideal buyer. Job-seeker recruitment content aimed at candidates, not EOR or HR buyers.
Hire abroad. Stay in the Netherlands. EOR from $199 /mo per employee., scored 8/10 against RemotePeople’s ideal buyer. Geo-specific hook, anchored price, 48-hour onboarding, and clear CTA hit the EOR buyer squarely.
Vacantes remotas en Argentina, cada semana. Seguí a RemotePeople, scored 2/10 against RemotePeople’s ideal buyer. Ad targets Argentine job seekers, not HR leaders or employers buying EOR or payroll services.

See RemotePeople’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.