How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Reltio's ads lose the buyer

Reltio is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 8 ads need fixing. Each ad below is one of Reltio’s real live creatives, read straight from the ad libraries.

Reltio’s live ads, scored against their buyer

300+ data leaders. One day in London. Free entry. Don't miss it., scored 7/10 against Reltio’s ideal buyer. Strong peer-draw and free entry lower friction.
AI success starts with data you can trust., scored 6/10 against Reltio’s ideal buyer. Resonant AI-readiness message but no proof, no role signal, and 'Learn more' CTA is low commitment.
Unify Trusted Data in Real Time, scored 5/10 against Reltio’s ideal buyer. Demo CTA is right but zero value framing before the ask makes it a cold pitch with no hook.
AI success starts with context you can trust., scored 7/10 against Reltio’s ideal buyer. Rhetorical question format sharpens the hook, but 'Learn more' CTA and zero proof limit conversion pull.
A new Harvard Business Review Analytic Services report for MDM, scored 9/10 against Reltio’s ideal buyer. Striking benchmark stats plus HBR authority create a compelling reason for CDOs to self-identify and click.
A New Harvard Business Review Analytic Services Report for MDM, scored 8/10 against Reltio’s ideal buyer. Specific agentic AI readiness stat and HBR badge earn the click, though the stat is less arresting than the 94/15 split.
Insights, data experts, and networking — all in one day, scored 5/10 against Reltio’s ideal buyer. Event sponsorship ad with no Reltio value prop or ICP pain hook; useful for awareness but not demand-gen.
Unify Data Across the Business, scored 7/10 against Reltio’s ideal buyer. Real-time unification message hits the core ICP pain and 'Request a Demo' CTA is strong, but no proof or specificity.
Unify Data Across the Business, scored 7/10 against Reltio’s ideal buyer. Same strong CTA and on-ICP message as the vertical variant; landscape format adds no incremental proof or hook.
AI success starts with context-rich data you can trust., scored 6/10 against Reltio’s ideal buyer. Right message for the ICP but no proof, no outcome specificity, and 'Learn more' CTA is low commitment.
Your AI is only as smart as your context-rich data., scored 6/10 against Reltio’s ideal buyer. Solid framing of the data-foundation problem but body stays generic and no proof or differentiator earns the click.
Stay ahead in the AI race with Reltio., scored 4/10 against Reltio’s ideal buyer. Racing metaphor is decorative noise; body is identical boilerplate shared with other ads, adding nothing specific.
Reltio Named a Leader in the 2026 Gartner® Magic Quadrant™ for MDM, scored 7/10 against Reltio’s ideal buyer. Gartner Leader badge is strong third-party proof for MDM buyers but body promise stays vague and CTA is soft.
Insights, data experts, and networking — all in one day, scored 5/10 against Reltio’s ideal buyer. Event registration ad with no content hook or speaker names gives ICP buyers no reason to prioritize this day.
Reltio Named a Leader in the 2026 Gartner® Magic Quadrant™ for MDM, scored 7/10 against Reltio’s ideal buyer. Gartner Leader recognition is the right proof point for CDOs and MDM evaluators, but CTA and body add no urgency.
Unify Trusted Data in Real Time, scored 6/10 against Reltio’s ideal buyer. Demo CTA is the strongest conversion ask in the set but the hook names no pain, outcome, or buyer role to earn it.

See Reltio’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.