How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Regula's ads lose the buyer

Regula is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 4 ads need fixing. Each ad below is one of Regula’s real live creatives, read straight from the ad libraries.

Regula’s live ads, scored against their buyer

Identity checks are taking on new roles in app distribution, payments, and acces, scored 5/10 against Regula’s ideal buyer. Newsletter roundup format builds awareness but offers no product hook or clear CTA for the buyer.
What should you verify when a customer presents a mobile driver’s license? An mD, scored 6/10 against Regula’s ideal buyer. Timely mDL topic lands squarely on KYC and identity verification buyers but reads as blog content, not a product offer.
What happens when a customer loses access to their EUDI Wallet or moves their cr, scored 7/10 against Regula’s ideal buyer. Sharp ICP fit for bank identity leads preparing for EUDI compliance, but thought-leadership format limits direct conversion.
ID Validation, scored 7/10 against Regula’s ideal buyer. Strong global coverage proof point lands well for KYC and border-control buyers searching ID validation.
MRZ ID Reader, scored 6/10 against Regula’s ideal buyer. Technically specific and on-ICP but the 200+ parsers stat is a feature claim, not a buyer outcome.
Reconocimiento Facial, scored 7/10 against Regula’s ideal buyer. Hits the core pain of biometric fraud and liveness detection directly, strong outcome framing for the ICP.
Biometric Verification, scored 5/10 against Regula’s ideal buyer. On-ICP topic but the description is too plain and generic to differentiate or compel a click.
Verificacion de Documentos, scored 7/10 against Regula’s ideal buyer. Pairs abandonment reduction with fraud prevention, addressing two core ICP pains in one line.

See Regula’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.