Refine Labs: who they sell to, and their live ad presence

Refine Labs is a B2B demand generation agency that sells to marketing leaders at B2B tech companies who are running paid media but cannot prove it is driving qualified pipeline. Their buyers are frustrated with agencies that separate strategy from execution, cannot defend spend to leadership, and see brand, demand, and expansion running as disconnected motions. Refine Labs unifies those three into one integrated paid media and creative program.

Who Refine Labs sells to

VP of Marketing, CMO, Director of Demand Generation, or Head of Revenue Marketing at B2B tech companies at Series B and beyond with $50M or more in ARR and real marketing budgets already in motion. The defining situation is a marketing team that is already running paid media across LinkedIn, Google, and other channels but cannot connect that spend to qualified pipeline growth, cannot defend the strategy to the CEO or board, and is managing their current agency rather than being led by them. Sweet-spot accounts are mid-market to enterprise B2B SaaS and tech firms where brand, demand, and customer expansion are siloed, causing compounding inefficiency. The core trigger is stalled or declining pipeline quality despite active ad spend, often paired with pressure from leadership to justify or cut the marketing budget.

Buyer and segments

Live ad presence

We checked the LinkedIn and Google ad libraries and found no live ads we can read for Refine Labs right now. When they run ads, AdRoast scores each one against the buyer above.

Score Refine Labs’s ads against this buyer on AdRoast.

Learn the method: the AdRoast guides cover how to audit ads against your ICP and how to run an ad teardown.