How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Rapid7's ads lose the buyer

Rapid7 is running 19 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 0 ads need fixing. Each ad below is one of Rapid7’s real live creatives, read straight from the ad libraries.

Rapid7’s live ads, scored against their buyer

See MDR with nothing to hide., scored 8/10 against Rapid7’s ideal buyer. Sharp transparency hook hits the CISO blind-spot fear directly, but no proof or differentiator closes the gap.
Hold your MDR to a higher standard., scored 8/10 against Rapid7’s ideal buyer. Punchy challenger framing lands a real buyer anxiety, but stops short of any specific Rapid7 proof point.
British Land had a lean internal security team operating in a threat landscape t, scored 6/10 against Rapid7’s ideal buyer. Named customer and lean-team pain land well.
British Land's tools were picking up security signals. The challenge was connect, scored 7/10 against Rapid7’s ideal buyer. Disconnected-signals pain is a precise ICP trigger, and a real customer name gives it credibility.
British Land wanted more than technology. See how Rapid7's technical expertise, , scored 6/10 against Rapid7’s ideal buyer. Expert-partnership angle is relevant but vague without a specific outcome to anchor the click.
Discover MDR your team can trust., scored 8/10 against Rapid7’s ideal buyer. Reddit creative surfaces a real buyer objection and the bold claim 'MDR was broken. WE FIXED IT.' earns the scroll-stop.
Security threats don't stop at 5 pm. See how British Land gained around-the-cloc, scored 7/10 against Rapid7’s ideal buyer. 24/7 coverage pain and 'peace of mind' quote hit the understaffed-SOC trigger directly with a real customer voice.
Security leaders need evidence that investment is making a difference. See how R, scored 6/10 against Rapid7’s ideal buyer. Board-reporting angle is a real CISO pain but the intuitive-dashboard quote undersells the strategic outcome.
Rapid7 MDR Unlimited Incident Response, scored 8/10 against Rapid7’s ideal buyer. Unlimited IR and always-on SOC coverage are high-intent differentiators that match exactly what the ICP is searching for.
Angreifern voraus mit Rapid7, scored 7/10 against Rapid7’s ideal buyer. Attacker-ahead framing and endpoint-to-cloud scope hit the ICP pain precisely, though the CTA is soft for a high-intent search.
AI-Powered Risk Assessments Continuous Visibility, scored 7/10 against Rapid7’s ideal buyer. Hits compliance and proactive exposure angles well, sitelinks add credibility, but body stays generic.
Full Attack Surface Visibility Risk Assessment, scored 6/10 against Rapid7’s ideal buyer. Relevant headline for the ICP but body copy is thin and the CTA is weak.
Managed Detection and Response MDR Services, scored 8/10 against Rapid7’s ideal buyer. 24x7 coverage, threat hunting, containment, and expert CTA directly match the understaffed SOC buyer.
Rapid7 MDR Single Expert-Led Service, scored 5/10 against Rapid7’s ideal buyer. Correct product but body is too vague to differentiate or compel a click.
Rapid7 for CTEM Endpoint to Cloud, scored 6/10 against Rapid7’s ideal buyer. CTEM framing is on-trend for the ICP but body lacks specificity or urgency to earn the click.
AI Powered Human Led MDR, scored 6/10 against Rapid7’s ideal buyer. Tagline is clean and on-message but body repeats ad 3 with no proof or specific outcome.
Outpace Attackers Full Attack Surface, scored 7/10 against Rapid7’s ideal buyer. Attacker-speed framing and endpoint-to-cloud scope match the ICP trigger well.
MDR Monitoring AI Powered Human Led, scored 8/10 against Rapid7’s ideal buyer. Strong dual claim of AI plus human expertise maps directly to understaffed SOC pain, and sitelinks drive pricing intent.
Rapid7 MDR Comprehensive Coverage, scored 6/10 against Rapid7’s ideal buyer. Consolidation message is on-point but 'comprehensive' is generic and no proof or urgency separates it from competitors.

See Rapid7’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.