How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Ramp's ads lose the buyer

Ramp is running 22 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 16 ads need fixing. Each ad below is one of Ramp’s real live creatives, read straight from the ad libraries.

Ramp’s live ads, scored against their buyer

Connected Card + Expense., scored 6/10 against Ramp’s ideal buyer. Reconciliation pain is visible in the UI mockup but no proof or differentiator lifts it above generic.
Corporate cards, 2% treasury, and expense management; one login., scored 6/10 against Ramp’s ideal buyer. Startup segment fit is clear but copy leads with perks and treasury, not the finance-ops consolidation pain the ICP feels.
Connected Card + Expense., scored 6/10 against Ramp’s ideal buyer. Auto-coded UI snippet is a nice proof point but the headline stays generic and no outcome metric earns urgency.
Get more time back for strategy., scored 8/10 against Ramp’s ideal buyer. Forrester-backed 20% productivity stat hits the finance team capacity pain directly with named third-party proof.
Earn 2% on operating cash and up to 4.17% on reserves with Ramp. Zero fees., scored 5/10 against Ramp’s ideal buyer. Banking and treasury yield pitch targets pre-revenue founders, not the mid-market finance ops buyer in the ICP.
Episode 1 of Tony Hawk's finance career. Brought to you by Ramp., scored 5/10 against Ramp’s ideal buyer. Brand entertainment play, not a demand-gen ad; judge it on awareness lift, not buyer fit.
Control spend before it leaks., scored 9/10 against Ramp’s ideal buyer. Specific Forrester-sourced spend leakage stat nails the out-of-policy spend pain that drives ICP purchase decisions.
Connected Card + Expense, scored 6/10 against Ramp’s ideal buyer. Visibility promise is on-pain but copy stays surface-level with no proof or differentiator.
Turn spend operations into business value., scored 8/10 against Ramp’s ideal buyer. Specific third-party ROI number is exactly the CFO-grade proof that earns a stop and a click.
Connected purchasing and approvals., scored 6/10 against Ramp’s ideal buyer. Same creative as ad zero with a slightly stronger subline, but still no proof and a generic workflow pitch.
Better Than Black Card Amex, scored 6/10 against Ramp’s ideal buyer. Competitor comparison hook is sharp.
Best Business Card of the Year, scored 6/10 against Ramp’s ideal buyer. Body hits real ICP levers but headline leans on card prestige over spend-management outcomes.
One Third Switched From Amex, scored 5/10 against Ramp’s ideal buyer. Social proof stat is credible but virtual cards alone undersell the full spend-management platform.
Better Than Gold 500 Dollars, scored 5/10 against Ramp’s ideal buyer. Cash incentive and card-tier comparisons attract card shoppers, not finance ops buyers seeking consolidation.
Ramp for Construction Vertical, scored 7/10 against Ramp’s ideal buyer. Vertical targeting and ERP-keep message directly address a finance buyer consolidating spend tools.
Better Than Platinum Small Business, scored 6/10 against Ramp’s ideal buyer. NetSuite sitelink and automation body copy hit ICP, but headline wastes space on card-tier comparisons.
Made for Canadian Businesses, scored 7/10 against Ramp’s ideal buyer. No-personal-credit-check hook plus CAD and HST specifics give Canadian finance buyers a clear, relevant reason to click.
Virtual Cards By Grant Fund, scored 6/10 against Ramp’s ideal buyer. Niche grant-fund angle is highly specific but too narrow to resonate with the broad ICP without more context.
Ramp Banking High Returns, scored 6/10 against Ramp’s ideal buyer. Cash management autopilot is a real CFO pain but headline leads with banking yield, not spend consolidation.
Unlimited Free Same-Day ACH, scored 6/10 against Ramp’s ideal buyer. Free ACH and instant payment perks appeal to finance ops but miss the core spend-consolidation trigger.

See Ramp’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.