Where Quiq's ads lose the buyer

Quiq is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 7 ads need fixing. Each ad below is one of Quiq’s real live creatives, read straight from the ad libraries.

Quiq’s live ads, scored against their buyer

  • A technician is 20 minutes out and the customer won’t be home. The AI agent catc, scored 7/10 against Quiq’s ideal buyer. Vivid scenario hook and vertical specificity earn the click, but no preview of the 5 agents inside weakens asset value.
  • Paying a bill. Replacing a battery. Pairing a sensor. At Brinks Home, every one , scored 9/10 against Quiq’s ideal buyer. Named customer, three hard metrics, and a real CIO quote make this the strongest proof package in the set.
  • Leadership wants AI. Individual business units are already buying it. And the co, scored 6/10 against Quiq’s ideal buyer. Playbook framing is credible but 'biggest brands' is vague and no teaser finding gives the reader a reason to download now.
  • A customer needs a password reset at 11pm. Ask your vendor to walk through exact, scored 8/10 against Quiq’s ideal buyer. Sharp buyer-moment hook and specific framework promise earn the download, but no teaser finding inside.
  • Panasonic supports customers across 23 languages and 28 countries. When they wan, scored 8/10 against Quiq’s ideal buyer. Named enterprise customer with concrete NPS and speed metrics makes this a strong proof asset.
  • The same system that handles 200 contacts on a Tuesday in February handles 2,000, scored 7/10 against Quiq’s ideal buyer. Vertical-specific title and 2026 Playbook framing signal relevance, but no teaser data or finding gives the reader a reason to download now.
  • When half the team doubts AI and the other half already bought some, “trust us” , scored 7/10 against Quiq’s ideal buyer. Auditability angle is exactly the right ICP anxiety, but the cover promises a framework without showing any of its contents.
  • Password resets, subscription questions, the same FAQs your team answers all day, scored 6/10 against Quiq’s ideal buyer. Production-ready framing is credible but the cover shows no outcomes or data, making it feel like a generic use-case list.
  • Cut Support Costs With AI Agents, scored 7/10 against Quiq’s ideal buyer. Direct cost-reduction hook plus three recognizable logos give solid proof, but no specific outcome number limits the value claim.
  • Quiq Official Site, scored 5/10 against Quiq’s ideal buyer. Category claim with no specific outcome or differentiator; omnichannel channels named but no reason to click over a rival.
  • Quiq Agentic AI, 200+ Enterprises, scored 7/10 against Quiq’s ideal buyer. Named enterprise logos and a volume claim give real social proof for a search ad, and the demo CTA fits high-intent queries.
  • Build AI Agents - Build, Test & Deploy Agents, scored 6/10 against Quiq’s ideal buyer. Sandbox testing is a real differentiator but the CTA and outcome are cut before landing.
  • Agentic AI Agents - AI That Takes Real Action - Every Answer Verified, scored 7/10 against Quiq’s ideal buyer. 'Verify Claim' and 'every answer verified against your data' directly address enterprise auditability pain.
  • Comparing AI Agents? - See the Side-by-Side, scored 6/10 against Quiq’s ideal buyer. Comparison hook is strong but 'data restructuring' body copy is confusing and misaligned with the headline.
  • The Agentic AI Platform - One AI for Every Channel - Trusted by..., scored 7/10 against Quiq’s ideal buyer. Compliance stack and '200+ enterprises' give enterprise buyers real trust signals across every channel.
  • AI Agent Comparison, scored 6/10 against Quiq’s ideal buyer. Accuracy, speed, and cost are the right comparison axes but no named rival and no CTA anchor the bottom-funnel intent.
  • Comparing AI Agents? - See the Side-by-Side, scored 6/10 against Quiq’s ideal buyer. 'No silos, no handoff dead ends' is a sharp omnichannel pain point but no named rival weakens the comparison.
  • AI Agent Comparison - See the Side-by-Side, scored 7/10 against Quiq’s ideal buyer. Specific comparison axes plus no-code control for business teams make this the clearest bottom-funnel version.

See Quiq’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.