Where Quidi's ads lose the buyer

Quidi is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 9 ads need fixing. Each ad below is one of Quidi’s real live creatives, read straight from the ad libraries.

Quidi’s live ads, scored against their buyer

  • VIEW our Manufacturing Case Study ➡️ https://lnkd.in/etZKu4EA Before partnering , scored 6/10 against Quidi’s ideal buyer. Strategic insight angle is softer than the accuracy stat, making the outcome feel less concrete.
  • SCHEDULE YOUR 30min DEMO ➡️ https://lnkd.in/en5iWRXn Quidi lifts the burden of m, scored 5/10 against Quidi’s ideal buyer. Problem framing is right for the ICP but benefit bullets are generic and no specific outcome or proof anchors the demo ask.
  • LEARN MORE ➡️  https://lnkd.in/eZ8NNyYe Your Blueprint for Streamlined, scored 3/10 against Quidi’s ideal buyer. Construction imagery and 'Faster Building Execution' bullet signal a wrong vertical, actively mismatching manufacturing and AP buyers.
  • Most manufacturers accept a quiet drain on their margins. Supplier catalogs arri, scored 8/10 against Quidi’s ideal buyer. Hits the exact ICP pain with specific mechanics but no CTA or proof number to close the loop.
  • Supply chain friction doesn't happen in silos - and fixing it shouldn't require , scored 6/10 against Quidi’s ideal buyer. Full product map is useful but feature list without a pain hook or outcome number stays forgettable.
  • "We already have our ERP set up" shouldn't mean your AP team is trapped in sprea, scored 8/10 against Quidi’s ideal buyer. Objection-reframe lands precisely on the ERP-dependent AP pain the ICP lives every day.
  • Most manufacturers accept a low baseline 3-way match rate because traditional ER, scored 9/10 against Quidi’s ideal buyer. Exact benchmark the ICP recognizes paired with a specific outcome number and no-disruption reassurance.
  • Most manufacturers & distributors accept a 10–12% leak in annual revenue as just, scored 7/10 against Quidi’s ideal buyer. Revenue-leak framing resonates but creative copy is too abstract to connect to the specific catalog or AP pain.
  • Manual catalog errors and sourcing gaps don't disappear 🔮 They show up later as, scored 8/10 against Quidi’s ideal buyer. Connects catalog errors directly to invoice mismatches and names the exact mechanism, but no outcome number.
  • LEARN MORE & BOOK a Discovery Call ➡️ https://lnkd.in/eu-Xcaa7 Turn fragmented p, scored 6/10 against Quidi’s ideal buyer. Feature labels are on-ICP but 'Intelligent Sourcing Solution' header and no outcome make it a brochure, not a hook.
  • "THE CHALLENGE" Sourcing decision support is only as powerful as the accessibili, scored 7/10 against Quidi’s ideal buyer. Case-study framing with a named ERP (SAP) and real steps is credible, but the ad teases without delivering a result.
  • Your ERP isn't the problem. Your data processing is 🤔 Most manufactur, scored 7/10 against Quidi’s ideal buyer. Sharp reframe of a real ICP belief lands well, but stops before naming the fix or a next step.
  • LEARN MORE ➡️ https://lnkd.in/en5iWRXn Quidi's AP Automation Solution lifts the , scored 5/10 against Quidi’s ideal buyer. Right pain named but benefits list is generic and no proof or specific outcome is given.
  • Let's talk about how Quidi can save you time and money ➡️ https://lnkd.in/eZ8NNy, scored 5/10 against Quidi’s ideal buyer. Brand and culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
  • LEARN MORE ➡️  https://lnkd.in/eZ8NNyYe 🛠️ Construction runs on data, but , scored 3/10 against Quidi’s ideal buyer. Construction-framed creative and 'win more work' language targets a vertical outside the manufacturing and distribution ICP.
  • LEARN MORE ➡️ https://lnkd.in/eZ8NNyYe Quidi is an Intelligent Document Processi, scored 5/10 against Quidi’s ideal buyer. 25-year credibility claim is solid but copy stays vendor-centric with no buyer pain or specific outcome.

See Quidi’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.