Where Qualtrics's ads lose the buyer

Qualtrics is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 2 ads need fixing. Each ad below is one of Qualtrics’s real live creatives, read straight from the ad libraries.

Qualtrics’s live ads, scored against their buyer

• Poor customer experiences cost more than organisations realise., scored 7/10 against Qualtrics’s ideal buyer. Strong stat hook and churn framing land well, but no platform or AI differentiator to separate Qualtrics from rivals.
• Customer experience now determines growth., scored 6/10 against Qualtrics’s ideal buyer. Macro financial stat grabs attention but headline copy stays generic and never connects the risk to Qualtrics' solution.
• Learn how to uncover the silent customer signals that help reduce churn, protect, scored 6/10 against Qualtrics’s ideal buyer. Churn and loyalty framing is on-ICP but the creative shows only a report cover with no stat or proof to earn the click.

See Qualtrics’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.