How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Qooling's ads lose the buyer

Qooling is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 9 ads need fixing. Each ad below is one of Qooling’s real live creatives, read straight from the ad libraries.

Qooling’s live ads, scored against their buyer

Eén platform dat je mensen wél gebruiken, scored 8/10 against Qooling’s ideal buyer. Sharp floor-level pain hook lands hard for quality managers fighting non-reporting culture.
Your QHSE software isn't the problem. Adoption is., scored 9/10 against Qooling’s ideal buyer. Adoption reframe cuts straight to the real pain QHSE leaders face on rigs and sites.
Grip op faalkosten en stilstand, scored 7/10 against Qooling’s ideal buyer. Cost-of-failure angle is relevant but stops short of connecting it to a specific solution or CTA.
Manual QHSE work fails in the same few places, every time: outdated document ver, scored 7/10 against Qooling’s ideal buyer. Specific failure modes named upfront make this ebook highly relevant to the QHSE buyer.
Ask five people on your team where the latest CAPA update lives, and you'll prob, scored 7/10 against Qooling’s ideal buyer. CAPA chaos hook in text plus Excel-to-one-system promise on creative lands a real pain point.
Zie hoe een audit op Qooling loopt, scored 7/10 against Qooling’s ideal buyer. Crisp outcome promise resonates with compliance buyers who dread audit scrambles.
Eén QHSE-platform voor je frontline medewerkers, scored 6/10 against Qooling’s ideal buyer. Reactive-to-proactive framing is solid but the body stays vague on what Qooling actually does.
Built for the people on site, not just the people managing compliance, scored 6/10 against Qooling’s ideal buyer. Oil and Gas vertical signal in text is strong but creative copy is generic and proof-free.
Zie wat Qooling voor jouw organisatie kan betekenen, scored 5/10 against Qooling’s ideal buyer. Category claim with no differentiator or proof gives the buyer no reason to prefer Qooling.
Je noemt één proces dat nu stroef verloopt en we laten live zien hoe dit in Qool, scored 6/10 against Qooling’s ideal buyer. Demo CTA with 30-minute time commitment is clear but the hook is product-first, not pain-first.
The best QHSE system is the one your frontline actually uses, scored 5/10 against Qooling’s ideal buyer. Aspirational tagline on creative lacks specificity and proof that would earn a cold LinkedIn click.
Nobody enjoys the week before an audit. Pulling twelve months of records, checki, scored 8/10 against Qooling’s ideal buyer. Audit-pain hook is razor-sharp for quality managers, but 'Learn more' CTA undersells the content offer.
Qooling login, All Tools One Platform, scored 5/10 against Qooling’s ideal buyer. Brand-navigation ad captures existing users, not new buyers; value prop is thin for cold prospects.
EHS Software Nederland, Incidenten Audits, scored 7/10 against Qooling’s ideal buyer. Tight vertical match on audits and incidents for Dutch QHSE teams, but no differentiator or proof point.
Simplify Risk Assessments, Workplace Incident Reporting, scored 6/10 against Qooling’s ideal buyer. Relevant tasks named but 'everything centralised' is generic and no outcome or proof anchors the click.
Involve Frontline Workers, scored 5/10 against Qooling’s ideal buyer. Addresses an operational pain but speaks to employees, not the quality manager or compliance buyer making the purchase.
Workplace Incident Reporting, Construction Manufacturing, scored 6/10 against Qooling’s ideal buyer. Vertical targeting is on-point but body copy is generic and the value promise trails off without a clear outcome.
EHS software for Nordic teams, scored 7/10 against Qooling’s ideal buyer. 'No more spreadsheets' is a concrete, relatable pain killer, though no proof or differentiator seals the click.

See Qooling’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.