How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where PVcase's ads lose the buyer

PVcase is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 0 ads need fixing. Each ad below is one of PVcase’s real live creatives, read straight from the ad libraries.

PVcase’s live ads, scored against their buyer

PVcase Number One PV Design, scored 5/10 against PVcase’s ideal buyer. Generic rank claim with no specific outcome or pain hook for utility-scale developers.
Automate Difficult Topography Manual Work, scored 7/10 against PVcase’s ideal buyer. Pain-first hook directly names the ICP's manual-process frustration and promises automation.
Ground Mount PV Planning Software, scored 6/10 against PVcase’s ideal buyer. Pain hook is on-target for the ICP but copy cuts off before delivering the automation payoff.
Solar Design Software Automation Precision, scored 6/10 against PVcase’s ideal buyer. Relevant product and pain match but no specificity on scale, outcome, or proof to separate from generic tools.
Number One Hassle-Free PV Layout, scored 7/10 against PVcase’s ideal buyer. '#1' claim plus free trial and specific features like cabling automation give a real reason to click.
3D Terrain PV Design Tool, scored 8/10 against PVcase’s ideal buyer. Explicitly names C&I and utility-scale buyers, 3D terrain layouts, and sitelinks cover the full product suite with a demo CTA.
Number One Location Shading Design Tool, scored 7/10 against PVcase’s ideal buyer. '#1' claim and shading specificity are solid but body copy lists features without connecting to a developer outcome.
Site Selection GIS Find Viable Land, scored 9/10 against PVcase’s ideal buyer. Directly targets the site-screening pain with a specific time promise and interconnection viability, hitting the ICP's core workflow gap.
Try PVcase Free Fast Layout Creation, scored 6/10 against PVcase’s ideal buyer. Free trial hook and layout speed are relevant but the copy stays generic without naming scale or developer-specific outcomes.
Try PVcase Free Efficient Solar Layouts, scored 6/10 against PVcase’s ideal buyer. Free trial lowers friction but 'efficient solar layouts' is too generic to differentiate for utility-scale or C&I developers.
PVcase Photovoltaic 3D Automated Cabling, scored 7/10 against PVcase’s ideal buyer. Automated cabling and manual task reduction speak directly to the design-efficiency pain, though no outcome metric or scale signal is present.
Site Selection GIS Find Viable Land, scored 8/10 against PVcase’s ideal buyer. Headline nails the core pain with a specific speed promise, body adds interconnection and viability depth.

See PVcase’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.