How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Puzzel's ads lose the buyer

Puzzel is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 4 ads need fixing. Each ad below is one of Puzzel’s real live creatives, read straight from the ad libraries.

Puzzel’s live ads, scored against their buyer

Færre systemer. Raskere service. Fornøyde kunder., scored 7/10 against Puzzel’s ideal buyer. Stat-backed pain hook on system fragmentation lands squarely on the ICP, but no CTA or next step visible.
Most contact centres can tell you what went wrong last month. Few can tell you w, scored 8/10 against Puzzel’s ideal buyer. Punchy reactive-vs-predictive contrast hooks the ops buyer perfectly, Conversational Intelligence offer is on-ICP.
AI som støtter agentene dine. Ikke erstatter dem., scored 7/10 against Puzzel’s ideal buyer. Agent-burnout angle with 65% stat is credible and on-ICP, and the demo CTA is clear.
EU data sovereignty for the contact centre, scored 7/10 against Puzzel’s ideal buyer. Timely regulatory hook lands squarely on contact centre leaders, but no CTA or next step visible.
Manual copy-paste admin is tedious, demotivating, and pulls agents away from the, scored 7/10 against Puzzel’s ideal buyer. Agent efficiency pain is real and specific, but the offer.
Norske data. Norske verdier. Norsk support., scored 6/10 against Puzzel’s ideal buyer. Strong local trust signal for Norwegian buyers with a clear demo CTA, but no operational pain or outcome stated.
Download this guide and find out where you stand., scored 8/10 against Puzzel’s ideal buyer. Urgent regulatory framing with specific deadlines and a concrete fine risk earns the download from compliance-aware leaders.
72% kortere ventetid. Fjordkraft bruker Puzzel., scored 9/10 against Puzzel’s ideal buyer. Three hard metrics from a named energy-sector customer hit every ICP buying trigger in one glance.
How much of your team's time goes into the work that happens after a conversatio, scored 7/10 against Puzzel’s ideal buyer. Post-call admin pain is a genuine contact centre cost driver, but the payoff and offer are cut before the hook closes.
Coaching on gut feel only gets you so far. Ground development in real conversati, scored 7/10 against Puzzel’s ideal buyer. Coaching-on-data angle is credible for ops leaders, but no metric or named outcome seals the case.
Every customer conversation holds insight your team never gets time to use. Puzz, scored 6/10 against Puzzel’s ideal buyer. Broad ecosystem claim lacks a specific pain or proof point to earn a click from a sceptical ops buyer.
Én platform. Én leverandør. Fuld kontrol., scored 7/10 against Puzzel’s ideal buyer. Consolidation message hits the multi-system pain directly, but no metric or outcome sharpens the click.
Elevat Virtual_Speaker announcement - personal (7), scored 5/10 against Puzzel’s ideal buyer. Event speaker promo with a real customer story, but the internal file-name headline kills first-impression clarity.
Safe AI in CX isn't optional anymore. Everyone's excited about what AI can do in, scored 8/10 against Puzzel’s ideal buyer. Forrester analyst co-presenter and a timely AI-safety angle give this strong credibility for a cautious CX buyer.
The full report: EU data sovereignty for the contact centre, scored 8/10 against Puzzel’s ideal buyer. Reframes a compliance topic as an operational burden the contact centre leader owns, with a clear download CTA.
Wat maakt een contactcenter-migratie geslaagd? Niet alleen de techniek. Juist de, scored 7/10 against Puzzel’s ideal buyer. Migration-readiness angle with a named customer case speaks directly to the modernisation trigger in the ICP.
What does best practice look like?, scored 6/10 against Puzzel’s ideal buyer. Contact centre operations framing is on-target but the hook is too vague to compel a click without a sharper payoff.
Danske ledere vælger Puzzel. Resultaterne taler for sig selv., scored 8/10 against Puzzel’s ideal buyer. Named logos across ICP-sweet-spot verticals and a 500-organisation scale claim deliver strong social proof for Danish buyers.

See Puzzel’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.