How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Proofpoint's ads lose the buyer

Proofpoint is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Proofpoint’s real live creatives, read straight from the ad libraries.

Proofpoint’s live ads, scored against their buyer

Executive Roundtable: Securing the Agent, scored 6/10 against Proofpoint’s ideal buyer. Strong ICP event but creative headline overshadows the AI security angle in the ad copy.
Executive Roundtable: Securing the Agent, scored 6/10 against Proofpoint’s ideal buyer. Strong ICP event but creative headline overshadows the AI security angle in the ad copy.
Executive Roundtable: Securing the Agent, scored 7/10 against Proofpoint’s ideal buyer. Sharp provocation on AI agent risk lands squarely on the CISO buying trigger and earns the click.
🤖 AI is making impersonation attacks easier to create and scale. See how frauds, scored 7/10 against Proofpoint’s ideal buyer. BEC threat hook is ICP-perfect but creative and copy diverge, diluting the message.
IT MSPs: Are unpredictable backup costs eating into your margins?🤔 Get unlimite, scored 4/10 against Proofpoint’s ideal buyer. MSP margin pain is real but this buyer role sits outside the enterprise security ICP.
Executive Roundtable: Securing the Agent, scored 8/10 against Proofpoint’s ideal buyer. Timely AI agent risk framing with a clear executive peer event and direct CTA lands well for CISOs.
Data Risk Report Inside Trends, scored 7/10 against Proofpoint’s ideal buyer. 85% stat adds credibility and data loss framing matches ICP pain, though offer is a report not a solution.
Complete Email Protection SEG Gaps, scored 7/10 against Proofpoint’s ideal buyer. SEG gap angle is sharp for high-intent searchers and sitelinks cover DLP and fraud well.
Standard in Email Security Demo, scored 8/10 against Proofpoint’s ideal buyer. Customer review snippet adds rare in-SERP social proof and demo CTA captures high-intent buyers cleanly.
Proofpoint Plus Microsoft 365 Security, scored 7/10 against Proofpoint’s ideal buyer. M365 gap framing hits a core ICP sweet spot but 'Learn More' CTA is too soft for a display unit.
Smarter DLP Analyst Burnout Relief, scored 8/10 against Proofpoint’s ideal buyer. Analyst burnout and false-positive reduction are specific operational pains that resonate with security ops buyers, and Gartner proof seals it.
Stay Ahead of Evolving Risks, scored 6/10 against Proofpoint’s ideal buyer. Careless-user angle is relevant but headline is vague and body is cut before the payoff.
Proofpoint Email Security Leader, scored 6/10 against Proofpoint’s ideal buyer. Strong sitelinks anchor credibility but headline leans on brand authority over a specific threat outcome.
Secure the Agentic Workspace, scored 8/10 against Proofpoint’s ideal buyer. Specific stats and Gartner DLP sitelink give security buyers concrete proof and a clear next step.
Top Email Security Gateway, scored 6/10 against Proofpoint’s ideal buyer. Threat framing is on-point but copy stops at awareness with no specific outcome or differentiator.
Select the Right Email Solution, scored 5/10 against Proofpoint’s ideal buyer. Peace-of-mind framing is too soft for a CISO audience expecting specific threat and outcome language.
Deploy Email Security Fast, scored 8/10 against Proofpoint’s ideal buyer. Speed-to-deploy hook plus SEG gap framing and free trial sitelink give a security buyer clear reasons to click.
Proofpoint Leader im MQ, scored 7/10 against Proofpoint’s ideal buyer. Gartner Magic Quadrant 2024 citation is strong third-party proof for a high-intent security buyer.

See Proofpoint’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.