How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pricefx's ads lose the buyer

Pricefx is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 2 ads need fixing. Each ad below is one of Pricefx’s real live creatives, read straight from the ad libraries.

Pricefx’s live ads, scored against their buyer

Add Pricefx to Your Dreamforce Plan, scored 5/10 against Pricefx’s ideal buyer. Event logistics ad with ICP-relevant verticals named, but no pain or outcome hook for non-attendees.
Find Your Next High-Value SAP Opportunity, scored 4/10 against Pricefx’s ideal buyer. Aimed at SAP sellers, not pricing buyers, so the ICP is wrong role entirely.
Pricing transformation starts with people, scored 7/10 against Pricefx’s ideal buyer. Named enterprise proof and a real outcome signal earn the click from pricing leaders in complex orgs.
Winning Executive Support for AI Pricing Starts Here, scored 7/10 against Pricefx’s ideal buyer. Tackles the real internal-selling pain pricing leaders face, with concrete takeaways and a named partner.
SAP Sapphire: Pricefx Demo Meeting & Booth, scored 5/10 against Pricefx’s ideal buyer. Event logistics ad with no outcome hook; only relevant to attendees already planning to go.
Bring Analyst Insight to Your Pricing Tech Decisions, scored 7/10 against Pricefx’s ideal buyer. Analyst validation is strong proof for a buyer evaluating vendors, but Pricefx position on the quadrant is not called out.
SAP + Pricefx in Action at Sapphire, scored 6/10 against Pricefx’s ideal buyer. Named customer speaker and real-world title add credibility, but value is gated behind attending the event.
SAP + Pricefx in Action at Sapphire, scored 7/10 against Pricefx’s ideal buyer. Schneider Electric logo and a global-scale proof point make this credible, but payoff is locked behind event attendance.
Protect Margins with Smarter AI Deal Guidance, scored 8/10 against Pricefx’s ideal buyer. Margin protection headline, industrial buyer call-out, PwC co-presenter, and Salesforce integration all land on the right pain.
Winning Executive Support for AI Pricing Starts Here, scored 7/10 against Pricefx’s ideal buyer. Tackles the real internal-selling pain pricing leaders face, with a live speaker and Q&A adding engagement value.
SAP + Pricefx in Action at Sapphire, scored 6/10 against Pricefx’s ideal buyer. Named customer speaker and real-world title add credibility, but value is gated behind attending the event.
Pricing transformation starts with people, scored 6/10 against Pricefx’s ideal buyer. Named customer proof is strong but the people-and-trust angle dilutes the margin-leakage pain the ICP actually feels.
Pricing Made Simple Display, scored 5/10 against Pricefx’s ideal buyer. Leaving money on the table resonates but the claim is generic with no vertical, role, or outcome specificity.
Pricefx Agentic AI Search, scored 4/10 against Pricefx’s ideal buyer. Headline leads with a buzzword and body copy is a bland category description that matches no specific buyer query.
Losing 17.14% Margin Alert, scored 8/10 against Pricefx’s ideal buyer. A precise negative-margin data point on a real SKU row hits the ICP pain directly and makes the AI agent tangible.

See Pricefx’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.