How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pressac's ads lose the buyer

Pressac is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.1 out of 10, and 9 ads need fixing. Each ad below is one of Pressac’s real live creatives, read straight from the ad libraries.

Pressac’s live ads, scored against their buyer

Get the IoT data you need to power your data driven solutions and projects., scored 4/10 against Pressac’s ideal buyer. Category label headline and a use-case checklist give no reason to choose Pressac over any rival sensor supplier.
Commercial Temperature Sensor, scored 4/10 against Pressac’s ideal buyer. Matches the query but 'highly accurate' is a generic claim with no spec, outcome, or differentiator.
Room Presence Sensor, scored 5/10 against Pressac’s ideal buyer. Real-time occupancy is a relevant hook but 'accurate data' and 'Find Out More' are too generic to earn the click.
Commercial CT Clamp, scored 4/10 against Pressac’s ideal buyer. 'Accurate and reliable' repeated twice adds nothing; no outcome, no integration angle, no CTA.
Indoor Air Quality Sensor, scored 6/10 against Pressac’s ideal buyer. No-middleware, no-subscription differentiator directly hits the ICP buying trigger but outcome and CTA stay generic.
Industrial CO2 Sensor, scored 6/10 against Pressac’s ideal buyer. No-middleware, no-subscription line is the right differentiator but 'Industrial CO2' narrows the audience and the CTA is still weak.
Smart Occupancy Sensor, scored 5/10 against Pressac’s ideal buyer. 'Actionable data' is a cliche and 'Contact Us Today' is a cold ask for a product-search query.
Pulse Counter Detectors, scored 6/10 against Pressac’s ideal buyer. Simple integration with existing systems speaks directly to the ICP's software-agnostic need but no CTA and no outcome.
Industrial Temperature Sensor, scored 6/10 against Pressac’s ideal buyer. No-middleware, no-subscription differentiator lands well for industrial buyers but the CTA and outcome remain thin.

See Pressac’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.