How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Precoro's ads lose the buyer

Precoro is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 12 ads need fixing. Each ad below is one of Precoro’s real live creatives, read straight from the ad libraries.

Precoro’s live ads, scored against their buyer

Choosing procurement software? Know what to check before you commit. 🔎 Download, scored 7/10 against Precoro’s ideal buyer. Strong ICP hook and specific asset title, but no preview of what is inside the guide.
8 locations. 4 business units. And one question that takes days to answer: what , scored 8/10 against Precoro’s ideal buyer. Hyper-specific multi-location pain hook lands perfectly on the ICP's core frustration.
Procurement Software Leader - Procurement Should Feel Easy, scored 5/10 against Precoro’s ideal buyer. Category claim with no specific proof or outcome to separate Precoro from any rival.
Web-Based P2P Platform, scored 4/10 against Precoro’s ideal buyer. Headline names the category but the body adds nothing beyond 'simple and effective', leaving no reason to click over any rival.
Purchase Approval System - Get 3.5x Faster Approvals, scored 7/10 against Precoro’s ideal buyer. Specific 3.5x speed claim directly addresses slow-approval pain, the strongest hook in the set.
Fast PR and PO Creation, scored 6/10 against Precoro’s ideal buyer. Headline targets a real workflow pain but body lists features without a specific outcome or CTA offer.
Procurement Management System - One System, All in Sync, scored 5/10 against Precoro’s ideal buyer. Tagline is catchy but body reverts to generic category language with no specific outcome or proof.
Online Purchasing System, scored 5/10 against Precoro’s ideal buyer. Body pivots to onboarding support rather than a buyer outcome, missing the core value proposition entirely.
Full P2P Process In One Tool - Procurement That Drives Value, scored 6/10 against Precoro’s ideal buyer. Concrete '2 clicks' detail is a useful differentiator but the headline tagline 'Drives Value' is vague filler.
Online Procurement App - Procurement Made Simple, scored 6/10 against Precoro’s ideal buyer. ERP integration angle is a real differentiator for the ICP but headline is generic and the image failed to load.
Purchasing Software 100% Pre-Approved Spending, scored 7/10 against Precoro’s ideal buyer. Strong compliance hook and a concrete time stat, but no CTA beyond sitelinks.
Procurement Made Simple, scored 5/10 against Precoro’s ideal buyer. Generic headline undercuts the specific '2 clicks' claim and the CTA is buried at the end of body copy.
Purchasing Management Solution All-in-One, scored 5/10 against Precoro’s ideal buyer. Feature list is relevant but the headline is a generic category label with no differentiator or outcome.
Compare Procurement Platforms See the Difference, scored 6/10 against Precoro’s ideal buyer. Names a real rival (Zip) and targets bottom-funnel intent.
Top Procure-to-Pay SaaS Vendor, scored 5/10 against Precoro’s ideal buyer. Self-declared 'Top' claim with no proof, and the body repeats itself, diluting the onboarding speed signal.
Procurement Consolidation Tool Free API, scored 6/10 against Precoro’s ideal buyer. Pricing transparency is a strong bottom-funnel signal, but 'Free API' skews toward a technical buyer not the ICP.
Precoro Recommended Digital PO Approval Workflow, scored 7/10 against Precoro’s ideal buyer. Approval workflow headline targets a live pain point directly, and rich sitelinks cover the full buyer journey.

See Precoro’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.