How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Power Factors's ads lose the buyer

Power Factors is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 6 ads need fixing. Each ad below is one of Power Factors’s real live creatives, read straight from the ad libraries.

Power Factors’s live ads, scored against their buyer

See what curtailment Is really costing you, scored 8/10 against Power Factors’s ideal buyer. Specific market stat plus revenue pain lands squarely on the fleet operator's biggest dispatch loss.
Read the full story, scored 7/10 against Power Factors’s ideal buyer. Data center use case is a real ICP segment but the headline buries the operator pain behind a story format.
Optimize your fleet with a unified solution, scored 7/10 against Power Factors’s ideal buyer. Dispatch visibility message fits the ICP well but the claim stays generic without a number or named outcome.
Read the full article, scored 7/10 against Power Factors’s ideal buyer. Third-party Guidehouse ranking gives real credibility, but CTA 'Read the full article' undersells the proof.
From one remote community to your next project: black-start control that works, scored 6/10 against Power Factors’s ideal buyer. Niche microgrid resilience case is relevant to storage operators but too narrow for most fleet APM buyers.
Read how Origis is achieving that 98% target at scale, scored 8/10 against Power Factors’s ideal buyer. Named customer, specific performance target, and fleet-scale framing hit the core ICP pain precisely.
Put your next APM vendor to the test, scored 8/10 against Power Factors’s ideal buyer. Buyer-in-evaluation framing with a concrete deliverable directly serves the ICP's vendor-selection moment.
Read the announcement, scored 7/10 against Power Factors’s ideal buyer. Named customer win with growing-portfolio angle resonates, but no outcome metric limits the proof punch.
Don't miss this read, scored 6/10 against Power Factors’s ideal buyer. Hyperscaler compliance angle targets a secondary ICP segment and lacks a clear product or outcome hook.
Read the full article, scored 6/10 against Power Factors’s ideal buyer. Provocative question targets data-center BYOP buyers but leaves core renewable fleet operators without a clear hook.
Comprehensive Solutions Renewable Energy Software, scored 4/10 against Power Factors’s ideal buyer. Generic category claim with no specific outcome, differentiator, or pain point to earn the high-intent click.
Tired of siloed monitoring? - Scale with advanced monitoring, scored 4/10 against Power Factors’s ideal buyer. Headline targets the right pain but body copy pivots to EPC services, not software.
Real-Time SCADA & EMS Control, scored 6/10 against Power Factors’s ideal buyer. Correct ICP and product category named but no specific outcome or proof to earn the click.

See Power Factors’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.