Where Postman's ads lose the buyer

Postman is running 1 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 8 out of 10, and 0 ads need fixing. Each ad below is one of Postman’s real live creatives, read straight from the ad libraries.

Postman’s live ads, scored against their buyer

• We ran 3 frontier models against 468 repos, with and without a context graph. Do, scored 8/10 against Postman’s ideal buyer. Concrete benchmark data (3 models, 468 repos) gives engineers a real reason to click.

See Postman’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.