Where Poplar Media's ads lose the buyer

Poplar Media is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 4 out of 10, and 2 ads need fixing. Each ad below is one of Poplar Media’s real live creatives, read straight from the ad libraries.

Poplar Media’s live ads, scored against their buyer

• How much time do you waste on ‘creative exploration’? If you’re like most B2B Sa, scored 5/10 against Poplar Media’s ideal buyer. Thought-leadership or brand post with no product pitch, not a demand-gen ad; judge it on brand lift, not buyer fit.
• "LinkedIn is too expensive." I used to think the same thing. The CPC is higher. , scored 3/10 against Poplar Media’s ideal buyer. LinkedIn ads cost debate speaks to paid media buyers, not organic-content-starved founders.

See Poplar Media’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.