How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pleo's ads lose the buyer

Pleo is running 14 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 8 ads need fixing. Each ad below is one of Pleo’s real live creatives, read straight from the ad libraries.

Pleo’s live ads, scored against their buyer

With Pleo Embedded, you can offer Pleo’s leading capabilities - cards, spend con, scored 4/10 against Pleo’s ideal buyer. Targets fintech partners wanting to embed spend tools, not finance teams buying expense management.
La historia está en las cifras. No te la pierdas., scored 5/10 against Pleo’s ideal buyer. Evocative brand positioning lands the right category but no specific pain, proof, or offer to earn the click.
Part 2. Iteratively scale with Pleo Embedded - Pleo Embedded | Intelligent Spend Management, scored 3/10 against Pleo’s ideal buyer. Product-launch thought leadership aimed at fintech builders, not finance directors buying spend management.
Pleo direkt aus Ihren KI-Tools steuern, scored 7/10 against Pleo’s ideal buyer. Concrete AI-powered miscoding catch speaks directly to finance ops pain.
No puedes planificar lo que no ves. Deja que Pleo arroje algo de luz., scored 7/10 against Pleo’s ideal buyer. Real-time policy enforcement hook lands squarely on the CFO visibility pain.
The story is in the numbers., scored 5/10 against Pleo’s ideal buyer. Evocative but abstract, feature list without a specific buyer pain or CTA.
Connect Pleo to AI. Run spend via chat., scored 8/10 against Pleo’s ideal buyer. Specific receipt-chasing use case makes the AI value instantly tangible for finance teams.
No puedes planificar lo que no ves. Deja que Pleo arroje algo de luz., scored 7/10 against Pleo’s ideal buyer. Certainty as the core value resonates with CFOs drowning in spend uncertainty.
Pleo x KI: Ausgabendaten per Chat, scored 7/10 against Pleo’s ideal buyer. Concrete AI-chat use case for missing receipts lands squarely on finance pain, but no CTA beyond 'learn more'.
With Pleo Embedded, you can offer Pleo's spend management - cards, spend control, scored 4/10 against Pleo’s ideal buyer. Reseller-channel pitch misses the core ICP finance buyer who wants to run spend management, not distribute it.
Think big. Execute precisely., scored 5/10 against Pleo’s ideal buyer. Brand-level aspiration with 'First in Europe' claim but no specific pain, proof, or offer to earn the click.
La precisión no es un capricho. Es tu ventaja., scored 6/10 against Pleo’s ideal buyer. Clever precision hook flatters the data-driven finance buyer but body stays abstract with no concrete offer.
Certainty is the real currency., scored 7/10 against Pleo’s ideal buyer. Real-time tracking and policy compliance message hits the CFO's core anxiety, though no proof or CTA sharpens it.
Las finanzas son un arte. Pleo está pensado para los que lo dominan., scored 5/10 against Pleo’s ideal buyer. Flattering finance-as-art framing builds identity appeal but offers no specific pain relief or reason to click now.

See Pleo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.