How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Playroll's ads lose the buyer

Playroll is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 0 ads need fixing. Each ad below is one of Playroll’s real live creatives, read straight from the ad libraries.

Playroll’s live ads, scored against their buyer

Expand Without Entities, scored 8/10 against Playroll’s ideal buyer. Nails the core EOR pain with a sharp creative and G2 proof, but no CTA to drive the next step.
Ready to move faster?, scored 9/10 against Playroll’s ideal buyer. Stacks speed, price, and proof against a named competitor pain point, giving the buyer three concrete reasons to switch.
Get Humans Behind Global Hiring, scored 6/10 against Playroll’s ideal buyer. Human support angle is real but generic, and the chatbot hook is clever without landing a specific compliance or cost pain.
From offer signed to ready to start, scored 8/10 against Playroll’s ideal buyer. Specific 2-day onboard claim plus G2 proof makes a compelling case for speed-focused HR buyers.
Don't Miss Global Talent, scored 6/10 against Playroll’s ideal buyer. Concept is clear but the before-after framing stays surface-level with no proof or outcome beyond location flexibility.
One place for your global team, scored 7/10 against Playroll’s ideal buyer. Creative names real pain points and shows the platform, but the headline copy is a familiar category claim without a sharp differentiator.
One payroll view. Fewer moving parts., scored 8/10 against Playroll’s ideal buyer. Concrete scale numbers, 99 percent accuracy badge, and multi-currency proof give Finance and HR buyers a specific reason to click.
Stop Overpaying for Global EOR, scored 9/10 against Playroll’s ideal buyer. Receipt creative itemizes competitor padding line by line then lands a flat price, hitting the exact cost frustration of current EOR buyers.
One Dashboard. Global Payroll., scored 6/10 against Playroll’s ideal buyer. Creative headline is a generic category tagline with no specific outcome or proof beyond the G2 badge.
Know what’s happening without chasing, scored 7/10 against Playroll’s ideal buyer. Conversational HR question hook mirrors real daily pain but the creative typo 'Empolyee' undermines credibility at a glance.
HR software that doesn’t need IT, scored 7/10 against Playroll’s ideal buyer. Clear role signal and usability POV resonate with HR buyers, but the ad stops at ease-of-use without naming a global compliance outcome.
Build Your Global Team, scored 6/10 against Playroll’s ideal buyer. Clear EOR positioning and G2 proof land well, but hook is generic and no compliance pain is named.

See Playroll’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.