How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Planful's ads lose the buyer

Planful is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 1 ad needs fixing. Each ad below is one of Planful’s real live creatives, read straight from the ad libraries.

Planful’s live ads, scored against their buyer

Connect Automate Accelerate with Planful, scored 5/10 against Planful’s ideal buyer. Benefit trio is broad and the ebook offer lacks a specific finance pain hook.
Simplify Your Close Save Time, scored 7/10 against Planful’s ideal buyer. Close pain is on-target for Controllers and FP&A, but proof and specificity are thin.
Get AI Answers You Can Trust, scored 7/10 against Planful’s ideal buyer. AI trust angle with plans, rules, and actuals speaks directly to FP&A forecast pain.
3 Finance Models SaaS eBook, scored 6/10 against Planful’s ideal buyer. Vertical-specific eBook offer is relevant but SaaS-only scope narrows ICP reach.
Time To Ditch The Spreadsheets, scored 7/10 against Planful’s ideal buyer. Named customer quote and direct spreadsheet pain hit the ICP's core frustration well.
Annual Planning Checklist Download, scored 5/10 against Planful’s ideal buyer. Generic planning checklist offer lacks role specificity or pain-point urgency for finance buyers.
AI Made For Finance Pros, scored 6/10 against Planful’s ideal buyer. Finance-pro framing and AI angle are on-target but body copy stays vague on outcomes.
Transform Your FP&A Function, scored 6/10 against Planful’s ideal buyer. FP&A role signal is right but 'financial agility' headline is too abstract to earn the click.
Get AI Answers You Can Trust, scored 7/10 against Planful’s ideal buyer. Trust angle on AI plus plans-rules-actuals framing speaks directly to FP&A reliability pain.
SaaS Planning Model Templates, scored 6/10 against Planful’s ideal buyer. Template offer and speed promise are useful but SaaS-only scope limits broader ICP coverage.
Guide To CMO Excellence, scored 2/10 against Planful’s ideal buyer. CMO community content targets a buyer role and domain entirely outside the finance ICP.
Planful Simplify Your Close, scored 5/10 against Planful’s ideal buyer. Hits the right pain but 'Save Time. And Money.' is too generic to earn the click over rivals.

See Planful’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.