Where Plain's ads lose the buyer

Plain is running 4 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.5 out of 10, and 0 ads need fixing. Each ad below is one of Plain’s real live creatives, read straight from the ad libraries.

Plain’s live ads, scored against their buyer

• Free playbook for support leaders ➔, scored 7/10 against Plain’s ideal buyer. Sharp ICP role call and a concrete research hook, but no signal of Plain's AI-native or developer-support angle.
• 3 numbers your resolution rate misses ➔, scored 8/10 against Plain’s ideal buyer. Provocative POV that hits the exact metric support leaders defend, with a product UI teaser reinforcing the claim.
• One-pager for support leaders ➔, scored 7/10 against Plain’s ideal buyer. Solves a real pain for the ICP buyer, and the template mockup with concrete numbers adds credibility, but no differentiation from any helpdesk.
• See exactly what we changed ➔, scored 8/10 against Plain’s ideal buyer. Specific before/after numbers from Plain's own data make a credible efficiency case for scaling support teams.

See Plain’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.