How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pivot's ads lose the buyer

Pivot is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 9 ads need fixing. Each ad below is one of Pivot’s real live creatives, read straight from the ad libraries.

Pivot’s live ads, scored against their buyer

Runs on your model - Builds custom agents, scored 6/10 against Pivot’s ideal buyer. Finance and procurement ICP named but 'custom agents' hook is vague on the actual workflow pain solved.
Pivot App, scored 4/10 against Pivot’s ideal buyer. Procurement ICP is right but 'AI operating system' is a category claim with no specific pain or proof.
Compare Procurement Tools - Structure Beats Complexity - Switchi..., scored 7/10 against Pivot’s ideal buyer. Strong switcher framing and full-cycle positioning, but sitelinks dilute focus.
Pivot for Enterprise Teams - The AI Operating System - Pivot App, scored 7/10 against Pivot’s ideal buyer. No per-seat pricing is a sharp differentiator but 'AI Operating System' is vague for a procurement buyer.
Coupa Implementation Time - Coupa Manual Workarounds, scored 9/10 against Pivot’s ideal buyer. Hits the exact renewal trigger moment with a direct cost and pain comparison against Coupa.
Pivot, scored 4/10 against Pivot’s ideal buyer. Feature list with no outcome, no differentiator, and 'a lot more' kills specificity.
Pivot - Source-to-Pay Solution, scored 5/10 against Pivot’s ideal buyer. Covers the right pain areas but stays generic with no proof, no differentiator, and no specific outcome.
Alternative Software, scored 3/10 against Pivot’s ideal buyer. Headline names no competitor, grammar error undermines credibility, and the value claim is too abstract.
Alternative - Procurement Automation - AI-Powered Solution, scored 6/10 against Pivot’s ideal buyer. 98% adoption stat and demo CTA add credibility but missing competitor name weakens the switcher hook.
Alternative - Procurement Automation - AI-Powered Solution, scored 6/10 against Pivot’s ideal buyer. Spend visibility and workflow automation match the ICP pain but no competitor named and no proof or CTA.
Alternative - Procurement Orchestration - AI-Powered Solution, scored 4/10 against Pivot’s ideal buyer. No named competitor, no metric, no outcome; vague alternative hook wastes high-intent query.
Zip Procurement Alternative - Reduce spend by 15%, scored 7/10 against Pivot’s ideal buyer. Named competitor, two concrete proof points, and a clear demo CTA make this the strongest of the three.
Procurement Alternative - AI-Powered S2P Solution, scored 5/10 against Pivot’s ideal buyer. No named competitor and no proof metric; sitelinks add breadth but the headline hook is too generic.

See Pivot’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.