How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pipedrive's ads lose the buyer

Pipedrive is running 20 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 12 ads need fixing. Each ad below is one of Pipedrive’s real live creatives, read straight from the ad libraries.

Pipedrive’s live ads, scored against their buyer

Prep, recap and CRM updates, all covered, scored 8/10 against Pipedrive’s ideal buyer. Specific AI feature with a clear pain hook and free trial CTA lands well for sales reps drowning in admin.
Hi everyone, super excited to host my first webinar with Pipedrive! 🎥 On Thursd, scored 6/10 against Pipedrive’s ideal buyer. Webinar format and topic are relevant but the personal excited opener buries the ICP value until the creative.
We launched Pipedrive Nova today, and I want to share what we set out to solve. , scored 7/10 against Pipedrive’s ideal buyer. Founder-style launch post with a real pain setup speaks directly to reps stuck in admin cycles.
🎉 Sales is about selling. Not filling in the CRM. The best part of a sales call, scored 7/10 against Pipedrive’s ideal buyer. Hook nails the core ICP pain of admin burden, but copy cuts off before delivering proof or CTA.
🚀 We just launched Pipedrive Nova, and here is why we built it. Our insights ca, scored 6/10 against Pipedrive’s ideal buyer. Product launch framing is interesting but leads with internal story, not a buyer pain or outcome.
🎉 Pipedrive Nova is live. We’ve developed meeting intelligence that captures th, scored 6/10 against Pipedrive’s ideal buyer. Feature announcement with no stated buyer benefit or reason to care in the visible copy.
We did a thing yesterday -- Pipedrive launched NEW built-in meeting intelligence, scored 6/10 against Pipedrive’s ideal buyer. Free feature angle is a real hook.
Meeting intelligence built into deals, scored 8/10 against Pipedrive’s ideal buyer. Creative shows the exact pain solved with a concrete UI proof point and a clear free trial CTA.
CRM Built for Sales Teams, scored 7/10 against Pipedrive’s ideal buyer. Hits the core pain of manual work and pipeline visibility with a clear automation hook.
CRM for Real Estate, scored 8/10 against Pipedrive’s ideal buyer. Vertical-specific headline targets a sweet-spot segment with a deal-closing outcome.
Online CRM Generic Offer, scored 5/10 against Pipedrive’s ideal buyer. Headline is a bare category label with no differentiator or pain-point hook.
CRM Le Moins Cher N1, scored 6/10 against Pipedrive’s ideal buyer. Price-leader claim is a real hook for SMBs but body stays generic with no specific pain.
Pipedrive CRM Optimize Sales, scored 5/10 against Pipedrive’s ideal buyer. Brand-name headline with a generic optimize-and-sell promise, no specific pain or proof.
Number One Cheapest CRM, scored 6/10 against Pipedrive’s ideal buyer. Price-leader claim grabs cost-conscious SMBs but body lists features without a pain hook.
Projects by Pipedrive CRM, scored 5/10 against Pipedrive’s ideal buyer. Headline targets project management, a tangential use case that dilutes CRM pipeline buyer intent.
Digital CRM Generic Ad, scored 4/10 against Pipedrive’s ideal buyer. Headline is a bare category label with no differentiator, outcome, or reason to click over rivals.
Number One Easiest CRM, scored 6/10 against Pipedrive’s ideal buyer. Claim of easiest CRM fits the ICP but lacks any proof or specificity to make it credible.
Online Email Marketing Lead Capture, scored 5/10 against Pipedrive’s ideal buyer. Headline targets email marketing, not CRM or pipeline, misaligning with the core sales buyer.
CRM Inteligente Free Trial, scored 7/10 against Pipedrive’s ideal buyer. Social proof of 100k companies and a free trial give a solid reason to click for the CRM-searching buyer.
Pipedrive CRM Facil Para Vendas, scored 8/10 against Pipedrive’s ideal buyer. Easy CRM framing plus 14-day no-card trial directly addresses the sales team buyer at the decision moment.

See Pipedrive’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.