How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pinpoint's ads lose the buyer

Pinpoint is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.1 out of 10, and 2 ads need fixing. Each ad below is one of Pinpoint’s real live creatives, read straight from the ad libraries.

Pinpoint’s live ads, scored against their buyer

Opinion | America's Unaccountable Insurance Regulator, scored 1/10 against Pinpoint’s ideal buyer. Insurance policy advocacy has zero relevance to TA, HR, or hiring software buyers.
Pinpoint gives you clear, actionable data to make better hiring decisions. Conne, scored 7/10 against Pinpoint’s ideal buyer. Product UI and data angle speak directly to TA leaders who need hiring visibility, though hook is generic.
How a Private Nonprofit Became America's Insurance Regulator, scored 1/10 against Pinpoint’s ideal buyer. Insurance regulation policy content is entirely outside the TA and HR buyer ICP.
From first impression to first day, your careers site shapes how candidates see , scored 7/10 against Pinpoint’s ideal buyer. Careers site pain is real for TA teams but no proof or specific outcome named.
Get from verbal offer to signed contract, without the bottlenecks. Pinpoint’s of, scored 8/10 against Pinpoint’s ideal buyer. Pinpoints a specific, painful bottleneck TA teams feel daily with a clear product tie-in.
Pinpoint How-To Series | What is an MCP and how do I use it in TA?, scored 5/10 against Pinpoint’s ideal buyer. Niche tech concept with no stated benefit lands as educational content, not a demand driver.
Keep hiring moving with automation, even as complexity grows. Build hiring autom, scored 7/10 against Pinpoint’s ideal buyer. Automation promise maps well to complexity pain but stops short of a specific outcome or proof.
🛠️ Do we really need another ATS… or just to use the one we already have proper, scored 5/10 against Pinpoint’s ideal buyer. Provocative hook lands the pain but the meme creative undercuts credibility with a cold B2B buyer.

See Pinpoint’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.