How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pimberly's ads lose the buyer

Pimberly is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 3 ads need fixing. Each ad below is one of Pimberly’s real live creatives, read straight from the ad libraries.

Pimberly’s live ads, scored against their buyer

Five years at Pimberly, and hundreds of conversations with merchants and manufac, scored 7/10 against Pimberly’s ideal buyer. Third-party research with a sharp vertical stat earns trust, but no CTA or offer to act on.
No PIM yet? Book a meeting with our team at ShopTalk Fall, scored 8/10 against Pimberly’s ideal buyer. Spreadsheet pain hook plus founder quote targets the exact pre-PIM buyer at a live event moment.
MRA Research spoke to 80 people across building merchants and manufacturers on P, scored 8/10 against Pimberly’s ideal buyer. Concrete research stat hits the construction buyer's exact operational pain with instant credibility.
Meet Martin Balaam and the Pimberly team at Booth D80, scored 5/10 against Pimberly’s ideal buyer. Brand/event post with proof badges but no buyer pain or offer to act on.
Bring your product data problem to booth D80, scored 7/10 against Pimberly’s ideal buyer. Pain-led hook naming real symptoms lands well but CTA is event-gated and vague.
Digital Product Passports making sustainability data hard facts, scored 6/10 against Pimberly’s ideal buyer. Timely compliance angle is relevant.
User reviews rank Pimberly as No.1 PIM, scored 7/10 against Pimberly’s ideal buyer. Multiple G2 badges and a ranked number give strong third-party proof but no buyer pain or next step.
Pimberly named leading PIM software at G2 Awards, scored 6/10 against Pimberly’s ideal buyer. Award claim is credible with badges and logos but copy stays self-congratulatory with no buyer outcome.
Pimberly named No.1 PIM and ranked 28 in Commerce Software Products, scored 7/10 against Pimberly’s ideal buyer. Founder quote and stacked G2 badges build strong credibility but no pain hook or CTA pulls the buyer forward.

See Pimberly’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.