Where Pillar's ads lose the buyer

Pillar is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5 out of 10, and 6 ads need fixing. Each ad below is one of Pillar’s real live creatives, read straight from the ad libraries.

Pillar’s live ads, scored against their buyer

• Join us In-Person at the Melbourne Leadership Accelerator, scored 5/10 against Pillar’s ideal buyer. Event and topic are clear but no concrete reason to attend beyond a free meetup.
• From the job site to the boardroom: part 2. Last week, we introduced PillarGuard, scored 5/10 against Pillar’s ideal buyer. Job-site safety dashboard shown but no bridge to the construction finance or margin pain this ICP cares about.
• Vul het contactformulier in, scored 5/10 against Pillar’s ideal buyer. Pain hook is present but the contact-form CTA asks for commitment before the offer is fully explained.
• Doe een incompany aanvraag, scored 5/10 against Pillar’s ideal buyer. Pain hook resonates but no outcome or proof to justify the incompany request.
• Schrijf je in voor de training, scored 5/10 against Pillar’s ideal buyer. Relatable tension named but no specific outcome or proof to earn the direct sign-up ask.
• Maak kennis met de Pillar Academy, scored 5/10 against Pillar’s ideal buyer. Hook names the pain well but the value claim stays generic with no proof or specific outcome.

See Pillar’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.