Where Pigment's ads lose the buyer

Pigment is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 1 ad needs fixing. Each ad below is one of Pigment’s real live creatives, read straight from the ad libraries.

Pigment’s live ads, scored against their buyer

• What a way to mark six weeks as Pigment ’s CFO! I'm excited to share that we've , scored 5/10 against Pigment’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
• [Webinar] Where Agents Belong in Finance Workflows, scored 7/10 against Pigment’s ideal buyer. Sharp finance-AI angle with named speakers and clear CTA pulls the right buyer in.
• [Webinar] The Finance AI Gap in 2026, scored 7/10 against Pigment’s ideal buyer. Urgency framing and CFO speaker signal strong ICP fit, but the hook stays broad.

See Pigment’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.